KFC has launched the latest instalment of its ‘Shut up and take my money’ campaign developed by Ogilvy Sydney.
The fourth chapter of the ‘Shut up and take my money’ campaign features a university janitor playfully teasing a class of students with a $2.50 chips and gravy deal from KFC, after the students muddied the floors that he polished.
Here are the various versions:
Ogilvy group creative director Shaun Branagan said the series has been an incredible success.
“Whilst most retail campaigns are moronic and monotonous, this one is designed to sell without the yell, to entertain with story-selling,” he said.
Annabel Fribence, marketing director at Individual Meals, said: “No one can deny the fact that hot chips can cause food envy more than anything else, and as KFC has Australia’s best tasting chips, this commercial celebrates the irresistible taste and power of our chips.
“As the next instalment of ‘SUATMM’, this playful execution continues to communicate the fact that our value offers are too good to be true, offering you so much more than just a low price.”
Annabel Fribence – marketing director, Individual Meals
Ashley Hughes – marketing manager, Individual Meals
Production – Ogilvy X
Director – Graeme Burfoot
Producer – Jude Lengel
Post production – The Editors
Audio – Song Zu
Head of broadcast – Rob Spencer
Supervising producer – Josh Jenkins
Senior agency producer – Peter Hackforth
Creative group head – Shaun Branagan
Copywriter – Tristan Viney
Senior art director – Carl Robertson
Group account director – Katie Dally
Account director – Jess Farahar
Account manager – Deborah Tran
Deputy head of strategy – Ryan O’Connell
Senior strategist – Katharina Vassar
Social strategist – Jennifer Ngai
Head of integrated operations – Jeroen Jedeloo
Digital producer – Oriane Veron
Senior production manager – Paul Baron
Junior digital production manager – Alex Chapman