Uni Janitor Teases Students With KFC In New Ad Via Ogilvy Sydney

Uni Janitor Teases Students With KFC In New Ad Via Ogilvy Sydney
SHARE
THIS



KFC has launched the latest instalment of its ‘Shut up and take my money’ campaign developed by Ogilvy Sydney.

The fourth chapter of the  ‘Shut up and take my money’ campaign features a university janitor playfully teasing a class of students with a $2.50 chips and gravy deal from KFC, after the students muddied the floors that he polished.

Here are the various versions:

Ogilvy group creative director Shaun Branagan said the series has been an incredible success.

“Whilst most retail campaigns are moronic and monotonous, this one is designed to sell without the yell, to entertain with story-selling,” he said.

Annabel Fribence, marketing director at Individual Meals, said: “No one can deny the fact that hot chips can cause food envy more than anything else, and as KFC has Australia’s best tasting chips, this commercial celebrates the irresistible taste and power of our chips.

“As the next instalment of ‘SUATMM’, this playful execution continues to communicate the fact that our value offers are too good to be true, offering you so much more than just a low price.”

CREDITS

KFC:

Annabel Fribence – marketing director, Individual Meals

Ashley Hughes – marketing manager, Individual Meals

 

Ogilvy Sydney:

Production – Ogilvy X

Director – Graeme Burfoot

Producer – Jude Lengel

Post production – The Editors

Audio – Song Zu

Head of broadcast – Rob Spencer

Supervising producer – Josh Jenkins

Senior agency producer – Peter Hackforth

Creative group head – Shaun Branagan

Copywriter – Tristan Viney

Senior art director – Carl Robertson

Group account director – Katie Dally

Account director – Jess Farahar

Account manager – Deborah Tran

Deputy head of strategy – Ryan O’Connell

Senior strategist – Katharina Vassar

Social strategist – Jennifer Ngai

Head of integrated operations – Jeroen Jedeloo

Digital producer – Oriane Veron

Senior production manager – Paul Baron

Junior digital production manager – Alex Chapman

 

Media: Mediacom

Latest News

72andSunny Sydney Announces String Of New Hires
  • Advertising

72andSunny Sydney Announces String Of New Hires

Following the recent executive creative director hire, Micah Walker, and new business wins of Optus, Paspaley and Vision Investment Group (VIG), 72andSunny Sydney has welcomed a number of key hires. The new hires include: Greg Fyson, executive producer: Fryson comes to 72andSunny with 15 years’ industry experience. Carving out his career as a TV Producer at BMF, Fryson […]

PHD Wins H&R Block’s $4 Million Media Account
  • Advertising
  • Media

PHD Wins H&R Block’s $4 Million Media Account

H&R Block has today announced PHD as their new media partner. The business was won in a non-competitive pitch after PHD completed a series of successful projects for the brand. The business is estimated to be worth $4 million annually and PHD will be responsible for all media planning and buying duties. The move will […]

Instagram Unveils New Shopping Tools
  • Marketing
  • Media
  • Technology

Instagram Unveils New Shopping Tools

Ahead of the holiday gift-giving period, Instagram is introducing three new ways for users to shop on Instagram. The Facebook-owned social media platform is launching tools to discover new products, shop favourite brands and keep track of shopping inspiration in one place. Here are the three new ways to shop on Instagram: Save new shopping […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]