Ogilvy Sydney Goes On Hiring Spree As Part Of Major Changes To Creative Department

Ogilvy Sydney Goes On Hiring Spree As Part Of Major Changes To Creative Department
SHARE
THIS



WPP’s Ogilvy Sydney has announced significant changes to its creative structure, fully integrating its social creatives into the department, and adding a raft of new recruits.

Derek Green, executive creative director at Ogilvy Sydney, said the hiring spree and merging of creative, social and content creatives under his stewardship marked one of the most exciting times in the evolution of his creative department.

“These days, we’re constantly fighting to keep our ideas as simple as possible in an ever-so-complex environment,” he said.

“With so many ways to talk to consumers, it makes no sense to get the so-called ‘mainstream creatives’ to create the big idea and then hand it off to the social/content team to adapt the idea for their platforms.

“We’ve changed how all work is briefed and how teams are structured, and this way their diverse skills will cross-pollinate to create richer thinking. This is about anticipating our clients’ future needs and doing something to address them.”

To support this focus, Ogilvy has added a raft of new talent to its creative department.

“We’ve hired a wide range of talent with diverse skills and to fit with our creative strategy – that cut-through comes from engaging in more than just the inner-city advertising community,” Green said.

“It’s a necessary approach in a fast-moving market, and our clients are already reaping the rewards as we continually produce work that works.”

Clemenger Sydney’s Ben Smith and Luke Hawkins have joined Ogilvy as creative directors, working closely with creative group head and digital chief Shaun Branagan to service the KFC account

“Shaun has transformed the KFC business over the past five years, and with Ben and Luke on board, we look forward to seeing more great work to come,” Green said.

Also boosting the team are copywriters Farah Ahmad, Fred Corazza, Georgie Waters, and Ava Frawley, as well as art directors Jasmine Subrata, Raphael Valenti and Felix Ettelson.

“These creatives represent very different styles of creative teams – always keeping us on our toes, developing ideas from a totally different direction, and taking creative risks I love to see. I can’t wait to see what they all do next,” Green said.

The social and content specialist creatives joining Ogilvy Sydney’s main creative department are Nathan Moraza, Wilson Kwong, Tom Macphail, Maddi Hoskin, Lucy Hay, and Joshua Tan.

“Their integration reflects an agency wide commitment to best-in-class content that extends beyond the standard ways we approach channels,” Green said.

Alex Watts, head of social at Ogilvy Sydney, said: “Our team has a long history of doing incredible social work, and bringing them into the fold of the creative department centres our offering around content and social.

“I’m incredibly excited for them and for where our team goes next.”

Latest News

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K
  • Media

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K

Channel Nine was again the victor on a quietish night of TV last night with programs most noticeable for their lack of an audience. Seven’s dating show Take Me Out has struggled since launch and had its lowest audience ever last night, managing 503,000 and down 17 per cent since its debut. Another problem for Seven is 800 Words, managing just 459,000 […]

by B&T Magazine

B&T Magazine
WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign
  • Campaigns

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign

Spring has sprung and so has Aware Sensitive Laundry Detergent’s brand-new campaign designed to inspire the next generation of conscious considerate cleaning. If you knew Aware Sensitive, you would know that they are the original eco-warriors that brought us Orange Power – the eco-friendly cleaning products derived from orange oil. You would also know that […]

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell
  • Media

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell

One of the UK’s most prestigious mastheads, The Financial Times, has been forced to apologise to Sir Martin Sorrell after it included the former WPP boss in an article about disgraced CEOs. Sorrell stepped down from the company he created after 33 years in April amid allegations of financial impropriety and unsubstantiated reports he’d used company credit […]

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Launches Specialist Government Solutions Division
  • Media

Dentsu Aegis Network Launches Specialist Government Solutions Division

Dentsu Aegis Network (DAN) has launched a new division providing specialism and expertise in Government marketing and communications in Australia. Based in Canberra, DAN Government Solutions will leverage the extensive power of the Network nationally to deliver strategic outcomes for Federal, State and Local Government clients across the country focused on opportunities outside the scope […]

Ten Unveils Trailer For New Dating Show ‘Blind Date’
  • Media

Ten Unveils Trailer For New Dating Show ‘Blind Date’

Network Ten certainly isn’t bored of the dating genre just yet, today unveiling a first trailer for its version of the UK television phenomenon Blind Date. Playing cupid, comedy superstar and Blind Date host Julia Morris (pictured above), will be at the helm to help would-be suiters search for their ideal partners. Each week, one single […]

by B&T Magazine

B&T Magazine
The Star Entertainment Group Unveils New Marketing Management Team
  • Marketing

The Star Entertainment Group Unveils New Marketing Management Team

The Star Entertainment Group has announced a marketing structure and direction, under the leadership of chief marketing officer, George Hughes. A major initiative for an organisation with a market cap of around $5 billion, it reflects the shift to a cohesive and coordinated marketing approach for the Group’s three owned and operated properties, The Star Sydney, […]