Ogilvy takes Myer to Fiji for ‘Ninety Days of Summer’

Ogilvy takes Myer to Fiji for ‘Ninety Days of Summer’
SHARE
THIS



Myer, celebrates ‘Ninety Days of Summer’ in its new 2015 spring/summer campaign created by Ogilvy Melbourne, launching this week.

Beautifully shot in Fiji, against a backdrop of azure skies, palm trees and white sand depicting the very best summer has to offer, Ogilvy Melbourne’s campaign features ‘Face of Myer’, Jen Hawkins and a team of models to showcase Myer’s new season looks and trends.

The two, 30-second TVCs will feature across all free to air and paid TV throughout Australia’s 2015 spring/summer fashion season.

The campaign also appears across multiple channels including catalogue, print, outdoor (Adshels, train stations, Emporium building digital display) plus digital and social media.

To produce the campaign, Myer partnered with TourismFiji to take advantage of one of the world’s most beautiful summer holiday destinations.

The result is ‘Ninety Days of Summer’ – 90 moments, events, experiences and communications that will allow Myer to connect with its customers all summer long.

“The new campaign strongly supports the proposition that Myer truly understands its customer and the way they live,” said Natalie Warren-Smith, Myer national sales and promotions manager.

“Australians thrive on the warmth and beauty of summer and all it has to offer, so we needed a campaign that would resonate and connect deeply with our customers.  ‘Ninety Days of Summer’ allows us to use every single one of those days to talk to and inspire our customers and make every moment count.  We are very excited about the campaign’s potential.”

Additional digital activity includes ‘Designer Behind the Scenes’ as well as a travelogue.

Creative credits: Creative Director – Billie Georgieff Writer – Cate Lane Senior Account Director – Georgie Brown Account Manager – Daniela Taleska Media – Ikon Ogilvy Melbourne is part of STW Group, Australia’s leading marketing content and communications group.

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.