Amazon Prime has unveiled its first real brand advertising, cleverly entwining its programs with the hell of working in an office.
The ad sees a downtrodden female office worker bingeing on Amazon’s Vikings program. The more she watches the more she starts to adopt the style of one the show’s kickass warrior queens with severe consequences for her co-workers.
The campaign’s the work of Droga 5 and, coincidentally, was directed by Steve Rogers at Somesuch, who also directed Droga5 New York’s “Dundee” Super Bowl spot for Tourism Australia.
Check out the fun spot below: