NRMA Roadside Assistance Unveils New ‘For That Moment When’ Ads

NRMA Roadside Assistance Unveils New ‘For That Moment When’ Ads
SHARE
THIS



Building on the success of last years’ humorous campaign, NRMA has launched a fresh and funny round of ads in the theme of, ‘For That Moment When…’, where the campaign explores the simple promise behind its Roadside Assistance proposition – no matter how big, small or awkward the roadside emergency, NRMA will be there to help.

Directed by Infinity Squared’s Dan Reisinger, the series of spots use clever, visual comedy to depict relatable, everyday and unexpected moments that stop you in your tracks.

The NRMA demonstrates it understands that seemingly small moments can have a great emotional weight for their customers, and that they’re just a phone call away. In the latest spots, a hapless father becomes the butt of family jokes forever, and an adventurous elderly couple come to regret a midnight skinny dip.

Catch the ads here:

Matt Siddons, senior marketing at NRMA, commented, “In a world where cars experience fewer mechanical break downs, the ‘That Moment When’ campaign ‘celebrates’ what can go wrong when car owners make a mistake.

“We believe that humour was an important ingredient of the campaign’s success last year so we’ve dialled-up the humour this time around. We are really pleased with the work and hope that people enjoy it.”

As NRMA customers come from all walks of life, fittingly the spots feature a cast from diverse backgrounds including one who was a film star back in his native Russia who only speaks broken English.

The campaign continues to challenge customers to choose NRMA in a market where roadside assistance is so readily available to car owners through many different providers.

CREDITS:
Production: Infinity Squared
Director: Dan Reisinger
Producer: Annie Schutt
Editor: James Ashbolt
EP: Dave Jansen
DP: Kieran Fowler
Production Designer: Ian Kanik
Post: White Chocolate
Grade: Marcus Timpson
Sound: Rumble Studios
Published: October, 2016

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine