November Double-Digit Growth Underscores Migration Of Adspend To Out-Of-Home

November Double-Digit Growth Underscores Migration Of Adspend To Out-Of-Home

The Out-of-Home (OOH) industry today reported its eleventh consecutive month of year-on-year growth this year, with net revenue of $74.3 million for the month of November, an increase of 12.8 per cent from the same month last year.

Year-to-date revenue has increased by 16.6 per cent, tracking at $606.8 million, up from $520.7 million for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 27.3 per cent of total revenue, up from 16.9 per cent of total revenue for the same period last year.

All formats saw year-on-year growth, demonstrating the strength of the sector as it nears the end of another record year.

Category figures November 2015:

  • Roadside Billboards (over and under 25 square metres)
$26.7 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$21.9 million 
  • Transport (including airports)
$14.4 million
  • Retail, Lifestyle and Other^
$11.3 million

 

The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.