Full service agency Noisy Beast has opened its China office in Guangzhou. This follows further growth in the region supporting Swisse Wellness, Biostime and the launch of US based Healthy Times into China.
Kit Cao-Lam, newly appointed China business director, joins the agency and will lead the China office, having spent the last 10 years in the region. Kit’s experience crosses a broad range of integrated marketing activity, having worked with Y&R, Ogilvy Action & Always (JWT Group) on retail and FMCG brands.
Cao-Lam said, “The opportunity to join a dynamic and fast growing agency like Noisy Beast was too good to pass up. We have some great brands on the roster and I look forward to future success as we build our local team.”
Lee Wilson, general manager of Noisy Beast, welcomes the appointment, saying, “Key to our success in China is attracting the very best local talent, we’re excited to have Kit on board as we deliver on our China expansion strategy. Local market understanding is critical on our journey as we look to attract both local and Australian brands who share our vision for growth in the region.”
Yibo Li, senior digital art director, will lead the agency’s creative function, having spent the last 10 years in Shanghai with Isobar and MRM (McCann Relationship Management). With such a strong focus on digital activity in China, Yibo will lead a talented local team delivering on the Noisy Beast promise of effective retail advertising.
Noisy Beast is a full-service communications agency ‘with a difference’ employing over 50 people in Melbourne, Sydney, London and China. Noisy Beast represents many leading brands such as Swisse Wellness, Biostime, Infiniti Cars and PGT.