#Nobrainnogame Campaign Launches To Warn Of Dangers Of Concussion In Sport

#Nobrainnogame Campaign Launches To Warn Of Dangers Of Concussion In Sport
SHARE
THIS



A team of neuroscientists have teamed up with the peak body for Australian athletes (AAA), the Australian Athletes’ Alliance, to tackle concussion and its long-term effects in a new campaign called the #nobrainnogame.

The #nobrainnogame campaign will raise awareness of the dangers of concussion and fund ground-breaking research, with the backing sporting codes across the country.

QBI, Australia’s leading brain research institute, will recruit healthy elite athletes for brain scans, to follow up at regular intervals if they experience concussion. The campaign has quickly captured the attend of elite athletes across the country with tweets from current and former Wallabies including Tatafu Polota-Nau, James Horwill, Stephen Moore and Nathan Sharpe.

Screen Shot 2016-06-22 at 10.07.39

Australian Athletes’ Alliance general secretary Jacob Holmes said of the campaign:“This is a huge initiative from QBI, and AAA is right behind them. It’s a no-brainer.

“The players’ interests are at the heart of what we do – in the short term and the long term.

“The safety of our members and all athletes is paramount, and ongoing research into concussion and how we can better protect athletes from sustaining long-term injury is a priority

“But this campaign is not just about professional athletes; it’s all the way down the line to the kids playing in grassroots competition.

Screen Shot 2016-06-22 at 10.08.35

“We want to make sure we’re educating the public around the issue and giving them the best information possible, so that mums and dads can know they support our codes because they’re safe, and they understand what to do if a player is concussed,” he said.

The #nobrainnogame campaign has the backing of sport ambassadors including:

  • AFL Lions star Justin Clarke, who recently retired at 22 after suffering severe concussion
  • NRL league legend Steve Renouf, who suffered numerous concussions throughout his career
  • Emerging Queensland Firebirds and Australian Diamonds netball star Gabi Simpson
  • ARU Wallabies and NSW Waratahs front rower Tatafu Polota-Nau
  • AFL Sydney Swans star Jude Bolton, who experienced more than six major concussions over his career
  • Former ARU Wallaby and Queenslands Reds player David Croft

QBI director Professor Pankaj Sah welcomed the involvement of elite athletes in #nobrainnogame.

“We aren’t trying to change sport. We’re trying to change outcomes,” Professor Sah said.

“QBI has the depth of expertise to research not just better diagnostics and treatments for concussion, but to investigate the long-term effects of repeated concussion, including dementia.

Concussion is a traumatic brain injury that can be caused by falls, assaults and car accidents but is most commonly experienced in certain sports, at all levels, where players are at higher risk of being concussed than the general population.

QBI research includes taking saliva tests and baseline brain images of healthy elite athletes.

If they go on to experience concussion, they are repeatedly scanned in the days and weeks following the injury, to closely observe changes in the brain.

The ultimate aim of the research is to develop early diagnostic markers for brain injury.

QBI is fundraising to establish a dedicated concussion research centre.

The first edition of QBI’s Brain Series magazine, “Concussion”, is being distributed across Australia this week and is available on the QBI website.

“Understanding more about concussion and recognising the appropriate timeframe to be excluded from sport to prevent further injury to the brain will help keep the community involved in sport and protect player well-being,” Professor Sah said.

“In the meantime, get on board with #nobrainnogame on social media, make sure you know the signs of concussion and the importance of rest, and educate yourself and your family about the dangers,” Professor Sah said.

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]