Nick Wokes Promoted To General Manager Of Initiative Sydney

Nick Wokes Promoted To General Manager Of Initiative Sydney

Initiative Australia CEO Melissa Fein has announced the appointment of Nick Wokes as general manager of Initiative Sydney. 

Wokes is currently a client group director at Initiative Sydney, having joined the agency in January this year. He has more than 14 years’ media experience with Mediacom and Match in Sydney and with Zenith in New York, where he led media strategy for major corporates including IKEA, Maserati, Toshiba and JP Morgan Chase.

With his new position Wokes joins Initiative Australia’s senior leadership team. He will take responsibility for Initiative Sydney’s performance including the quality of work for the agency’s clients. He remains responsible for several of the agency’s high-profile clients including Cancer Council NSW, the Australian Institute of Company Directors and he was also instrumental in the agency’s win earlier this year of the national Pizza Hut account. 

“Nick is a high-calibre executive, as well as a great team and client leader,” said Fein. “His new leadership in Sydney will bring greater energy and focus to driving the agency’s performance for our people and our clients.”




Please login with linkedin to comment

initiative sydney Nick Wokes

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]