New York Man Sues Fosters For Not Brewing Beer In Australia

New York Man Sues Fosters For Not Brewing Beer In Australia
SHARE
THIS



An American fan of the beer Foster’s is suing its North American brewer Millers because he believes the product was wrongly marketed as being brewed in Australia when it was brewed locally.

The beer fan, a Mr Leif Nelson, is reportedly a long term fan of the lager and was devastated to discover it wasn’t brewed Down Under.

Nelson has filed a class action against Miller claiming its slogan ““Foster’s, Australian for beer” was wrong and misleading.

The New York Post has reported that Nelson’s litigation included: “Consumers believe they are purchasing beer imported from Australia brewed with Australian ingredients, when, in fact, they are purchasing beer brewed in Fort Worth, Texas, with ingredients from the United States.” He also noted that the labelling on the beer featured a kangaroo and the Southern Cross and he was also reportedly unhappy paying imported beer prices for a beer that wasn’t.

Foster’s is brewed throughout the world under a number of different licenses and brewers.

A spokesperson for Millers defended the Aussie marketing and told the New York Daily that the company “employs an Australian brew master so that the beer tastes as true to its origin as possible”.

And Mr Nelson may stand a good chance of winning his case. A US brewer of Beck’s beer was successfully sued for marketing the beer as German when it was also brewed in the States. The lawsuit was settled for $US20 million with consumers allowed to make claims of up to $US50 from retail outlets were they bought their Beck’s.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine