APAC Region Set To Have Close To Two Billion Smartphone Users By 2019: Report

APAC Region Set To Have Close To Two Billion Smartphone Users By 2019: Report
SHARE
THIS



Ad software firm Nanigans has released its latest survey into Facebook ad impressions in the Asia-Pacific region and it reveals interesting contrasts in the social media platform between different APAC countries.

The study found there will be 1.5 billion smartphone users by 2019 in Asia-Pacific region.

This report is representative of Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software to advertise in the Asia-Pacific marketplace. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange and Instagram.

Data specific to each studied region is based on millions of dollars in geographically- targeted Facebook ad spend between September 1, 2015 and January 31, 2016.

The results for each territory included:

Australia and New Zealand

Click-through rate – 0.9%
Cost per click – $0.67
Cost per mille (CPM) – $6.00
Mobile – 79%
Desktop – 21%
Interesting fact: Using Facebook’s multi-image or multi-video carousel ads is a highly effective tactic. For mobile app ads, Australian Facebook users click on carousel creative 68 per cent more often than non- carousel creative. For link ads, the carousel format drives 128per cent higher click-through rates.

Hong Kong, Taiwan, and Macau

Click-through rate – 0.6%
Cost per click – $0.47
Cost per mille (CPM) – $2.82
Mobile – 86%
Desktop – 14%
Interesting fact:  Not only is mobile clearly the dominant platform to target, but video ads are comprising an increasing share of mobile ad spend. In Hong Kong, Taiwan, and Macau, 33 per cent of mobile ad spend goes toward video ad creative.

India

Click-through rate – 2.1%
Cost per click – $0.12
Cost per mille (CPM) – $2.54
Mobile – 77%
Desktop – 23%
Interesting fact: In India, 88 per cent of mobile Facebook ad spend is allocated to image vs. video ad formats. However, as India’s mobile infrastructure continues to improve, video ads will likely dramatically increase in usage.

South Korea

Click-through rate – 1.1%
Cost per click – $0.36
Cost per mille (CPM) – $4.01
Mobile – 95%
Desktop – 5%
Interesting fact: Mobile apps — and especially games — dominate in South Korea. Of all Facebook ad spend in South Korea among Nanigans customers, 75 per cent is spent on mobile app install ads.

Southeast Asia (Cambodia, Indonesia, Laos, Malaysia, The Philippines, Singapore, Thailand, and Vietnam)

Click-through rate – 1.5%
Cost per click – $0.11
Cost per mille (CPM) – $1.61
Mobile – 94%
Desktop – 6%
Interesting fact: Desktop penetration is comparatively low in Southeast Asia, but mobile dominates. Mobile app install ads account for 77 per cent of total Facebook ad spend by Nanigans customers in the region.

 

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine