New Oak Milk Ad The Latest To Enrage Vegans Who Label It “Pathetic”

New Oak Milk Ad The Latest To Enrage Vegans Who Label It “Pathetic”
SHARE
THIS



It’s been a tough year for the portrayal of vegans in Australia’s advertising industry with a new outdoor campaign for chocolate-flavoured milk the latest brand to have a go at the meat-free lifestyle.

Croq4o2VMAAIF4g

Oak flavoured milk currently has a billboard on display around the country that reads “Hungry Thirsty is pathetic, just like a vegan sausage”. Oak’s creative is done by The Monkeys, who were in strife earlier in the year for its lamb ads that showed a vegan’s apartment being torched.

People have taken to Oak’s Facebook page to vent their spleens, although when B&T checked it a number of respondents has posted positive messages about the ad, saying they got the humour.

One disgruntled person wrote: “Your company is pathetic, you poke fun at the ones fighting for the innocent beings who you support being enslaved, tortured, raped and slaughtered. Where are your standards?” While another penned: “Please remove your offensive & bullying ad against vegan food I am highly disgusted that such a big company would produce and conduct such a disgraceful act”

Last Friday, The Monkeys unveiled its latest work for Meat & Livestock Australia (MLA) which appeared to try and appease everybody!

Andrew Howie, group marketing manager at MLA, said of the ad:  “Sadly, the true face of Australia isn’t being reflected on our screens and in the media, so lamb decided to do something about it,” he said.

“Aussies from all walks of life love their lamb, no matter our ethnicity, religious beliefs or sexual orientation. We all celebrate over lamb, so this spring we’re getting everyone in the room.”

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]