New Monkeys Campaign Designed To Get Kids Into Sport

New Monkeys Campaign Designed To Get Kids Into Sport
SHARE
THIS



Play.Sport.Australia is an initiative launched by The Minister for Health and Sport, The Hon Sussan Ley MP, at the Business of Sports Summit this week in Sydney.

To help promote the program, The Monkeys have created a campaign, launched at the summit, featuring kids who exude unwavering self-belief while offering their views on sport, and what it means to them and their families.

The ASC’s task is to make Australian sport stronger – to get more people playing sport and to help athletes pursue their dreams. Play.Sport.Australia focuses on growing sport participation in Australia, particularly among young Australians, for physical and mental health benefits, building confidence and self-esteem, and to develop stronger communities.

“It has been an inspiring experience to meet and work with the next generation of Aussie athletes. Their unguarded self-belief is infectious” says Justin Drape, Co-Founder and CCO of The Monkeys.

Alongside the film featuring Australian kids, The Monkeys have created a two-minute piece featuring James Magnussen, World Champion swimmer, talking about how self-belief has been critical to his success.

 

Please login with linkedin to comment

Anytime Vision

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]