Play.Sport.Australia is an initiative launched by The Minister for Health and Sport, The Hon Sussan Ley MP, at the Business of Sports Summit this week in Sydney.
To help promote the program, The Monkeys have created a campaign, launched at the summit, featuring kids who exude unwavering self-belief while offering their views on sport, and what it means to them and their families.
The ASC’s task is to make Australian sport stronger – to get more people playing sport and to help athletes pursue their dreams. Play.Sport.Australia focuses on growing sport participation in Australia, particularly among young Australians, for physical and mental health benefits, building confidence and self-esteem, and to develop stronger communities.
“It has been an inspiring experience to meet and work with the next generation of Aussie athletes. Their unguarded self-belief is infectious” says Justin Drape, Co-Founder and CCO of The Monkeys.
Alongside the film featuring Australian kids, The Monkeys have created a two-minute piece featuring James Magnussen, World Champion swimmer, talking about how self-belief has been critical to his success.