New Matilda Gives Away Free Ads To Readers’ Choice Charity

New Matilda Gives Away Free Ads To Readers’ Choice Charity
SHARE
THIS



Independent publishing site New Matilda has allowed readers to give away some of its online advertising to their favourite non-for-profit organisation or Aboriginal business.

Beginning last month readers had to subscribe to the publication and then choose their top charity or business to give away ads spots, which are currently being rolled out across the site, such as the one below.

Screen Shot 2015-07-14 at 9.33.40 AM

One of the reader’s ads on the New Matilda site.

The total advertising amount equated to $29,250, according to New Matilda’s editor Chris Graham.

Per a self-published post on the site, Graham said the company hopes to eventually gain enough subscribers it “can ‘turn off’ corporate advertising altogether”.

“We like to think that almost $30,000 in free advertising is a pretty big effort for a small, independent media outlet, and we’re extremely grateful to our subscribers who helped make it happen,” Graham wrote.

“More broadly, our long-term goal is to gain enough subscribers so that we can ‘turn off’ corporate advertising altogether, and give all our advertising space away to the not-for-profits and Aboriginal organisations that our readers are passionate about.”

Originally the offer was only for June, however New Matilda has extended the proposition to July.

So far the organisations chosen include:

  • 3CR Radio
  • Aboriginal Legal Service – NSW/ACT
  • Aboriginal Medical Service Redfern
  • Asylum Seeker Resource Centre
  • Australian Indigenous Leadership Centre (AILC)
  • Australian Indigenous Mentoring Experience (AIME)
  • Brisbane Indigenous Media Association (BIMA)
  • Bush Heritage Australia
  • Cathy Freeman Foundation
  • Foodbank in West Footscray
  • Jimmy Little Foundation
  • Indigenous Community Volunteers
  • Medecins Sans Frontiers
  • Milingimbi Art Centre
  • National Indigenous Radio Service
  • Nitmiluk the tour organisation that is part of the Jawoyn Association.
  • North East Bioregional Network
  • Refugee Action Coalition
  • Refugee Advocacy Casework Service
  • Radio RRR FM Melbourne
  • Sea Shepherd
  • SOS Blak Australia

New Matilda went through a tumultuous time in May 2014 when the publication thought it had to close following the departure of former editor Marni Cordell.

The poaching of some of the New Matilda staff had Cordell believing it wasn’t something the site would be able to recover from easily, however Graham ended up taking up the editorship role a few days later.

 

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine