STW Brand Agency Cornwell Appoints Client Services Director

STW Brand Agency Cornwell Appoints Client Services Director
SHARE
THIS



Brand agency Cornwell, part of STW, has secured one of the industry’s leading client service operators, announcing the appointment of Sam Westaway as client services director.

Effective immediately, Westaway’s appointment consolidates Cornwell’s leadership team and its ongoing commitment to customer service. Leading a team of 35-strong sales, strategy and creative personnel, Westaway’s primary focus will be to strengthen the client service direction of the agency going into 2015.

Cornwell’s CEO, Sally Dobell said Westaway’s  proven expertise and skills added new depth to her existing executive team forming part of a larger plan to hire only best-in- class practitioners, and would continue to position Cornwell as one of Australia’s leading brand design agencies.

“Sam brings a unique skills set to Cornwell garnered from a twenty year career across advertising, media agencies, media companies, brand and design,” said Dobell. “He exactly fits the profile of client service executive we want to attract to Cornwell, adding specialist skills across both digital and traditional media.

“With a proven track record and broad client experience, as well as being known in both the local and international industry as a highly effective operator, Sam is a great addition to Cornwell’s capabilities adding a new dimension to an existing strong team.”

Previously with Melbourne-based brand agency Paper Stone Scissors in the role of client director Westaway has developed communications strategies for brands including Just Jeans, Dulux and Peter Alexander and was the lead on winning the highly sought after Uniqlo Australia account.

Prior to this, Westaway was strategy director for Southern Cross Austereo, responsible for the leadership and development of the national strategy and agency creative teams located across all Australian capital cities.

Westaway said that Cornwell’s unique creative culture is one that which inspires clients and drives successful commercial outcomes and he was looking forward to being part of the agency’s future success.

“My significant expertise across digital and traditional media, entertainment and fashion sits well with Cornwell’s existing client roster and will be a key driver in the agency’s ongoing success,” said Westaway.  “I joined the agency quite simply because of the quality of its work; Cornwell is totally committed to providing best in practice customer service and understanding its clients’ individual needs, values both at the very core of my business ethic; we will be an enviable team.”

Cornwell is part of STW, Australasia’s leading marketing content and communications group.

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine