Swisse Wellness had taken to old Melbs with global ambassador George Calombaris, capturing the chef and healthy lifestyle advocate in his element for new campaign.
The four new commercials provide an insight into the preparation that goes into George’s famous cooking, acting like a fly on the wall following the long-time Swisse ambassador and MasterChef Judge as he explores the local stalls and selects his favourite fresh local produce.
“We’re really excited to be bringing something new to this campaign by filming in a live setting, and the fit could not be more perfect for George,” Swisse director of marketing & sales, Michael Howard said.
“His vibrant personality and genuine passion for fresh and healthy produce is captured naturally as he interacts with locals and learns about their offerings.
“George has been part of our team for many years now and has also recently become a global ambassador for our brand. His passion around the importance of eating good quality, fresh and nutritious food and living a healthy lifestyle, coupled with his energy and enthusiasm for living life to the fullest makes him the perfect face to help us in our mission of making millions across the globe healthier and happier.”
The new series of Swisse commercials launching tonight, will run throughout the remainder of Network Ten’s 2016 MasterChef Australia series, and will feature popular Swisse products: Men’s Ultivite, Vitamin D, Liver Detox and Wild Fish Oil.
“Working with Swisse for the last four years has been a very special partnership. My journey around health and wellness has really evolved over the past few years and I learn and discover things each day that help me stay on top of my game and firing at 100 per cent,” Calombaris said.
“Swisse has been a big part of that journey for me and I love that I get to join them in helping make others healthier and happier and the best they can be.
“I’m pumped for this next campaign. It’s exciting to be closer to the source, talking to the growers, talking to the fish mongers, about their passion that in turn inspire me to cook with their amazing produce,” says Calombaris.
The campaign produced by Swisse’s creative agency Noisy Beast, will be supported through instore and digital advertising.