New Cummins&Partners Campaign Asks If You’re “Good To Go”, AKA Die

New Cummins&Partners Campaign Asks If You’re “Good To Go”, AKA Die
SHARE
THIS



A new campaign by the Public Trustee and Cummins&Partners SA offers peace-of-mind to South Australians by encouraging them to prepare a Will. The impactful imagery and messaging of the campaign challenges people by asking “are you good to go?”.

The bold new direction aims to disrupt complacent behaviour through radio, outdoor and online advertising.

The Public Trustee, Debra Contala, said, “Research tells us that one of the strongest benefits of finalising a Will is peace-of-mind. It’s that feeling of relief you get knowing that every aspect of your estate has been accounted for and will eventually be taken care of for you.”

Cummins&Partners SA creative director, Jason Hollamby, added, “People who have a Will often express a heightened sense of being able to get on with life, no matter what happens next. This is exactly the sentiment we’re looking to express in this new campaign.

“Death can be confronting, which means almost 40 per cent of Australians die without having a Will. This can put a lot of stress on loved ones. By taking a more humorous and positive approach we’re hoping to change people’s avoidance behaviours.”

Cummins&Partners SA managing director, Bronwen Gwynn-Jones said the agency is thrilled to have had the opportunity to work with Public Trustee on a campaign that will make such a positive difference to so many in the community.

“Many people do not realise the implications on family and loved ones when a Will is not prepared. It can be a simple process, that can give enormous peace of mind,” she said.

 

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]