Nespresso Reveals Latest Brand Ambassador in New Campaign

Nespresso Reveals Latest Brand Ambassador in New Campaign
SHARE
THIS



Nespresso has cast a new leading man and supporting Aussie actress to star alongside brand ambassador George Clooney for the latest communication campaign.

Playing himself, in the 10th episode of the advertising saga, is Jack Black, bringing a new comic twist to the latest instalment.

The new campaign TVC, entitled ‘Epiphany’ will debut online in Australia on 29th October on YouTube, Facebook and online followed by the television launch on 1st November 2015. An extended version of the TVC will also feature exclusively on the Nespresso website accompanied by further online video and display advertising.

Nespresso’s Marketing Manager Australia and Oceania, Nicole Parker explains: “We are delighted that Jack Black and local actress, Nicky Whelan are featuring in our latest communication campaign. This campaign focuses on Jack Black’s discovery of the ‘Nespresso difference’, with the guidance of the ever smooth and elegant Clooney. Together this trio of talent adds even more fun and humour to this year’s campaign, which we think will appeal to Club Members and coffee lovers alike.”

“It will hopefully prompt people to think about what makes Nespresso different and unique to them, which is perfectly summarised in our tagline ‘What Else’.”

The phrase ‘What Else’ was featured in the first ever George Clooney commercial in 2006. Many Hollywood heavyweights have since joined George Clooney over the years to continue the saga including John Malkovich, Matt Damon and Jean Dujardin.

George Clooney commented on set: “What can I say about Jack, it was a tall order but he did quite the job – after a bit of coaching of course. All joking aside, it was such a fun shoot and Jack was a pleasure to work with.”

The latest star, Jack Black commented: “Well a lot of legends have sipped on this coffee… so it was clearly time for me to step up and give the infamous ‘What Else’ line a go. As George said, it was a story of me learning from the master!”

Please login with linkedin to comment

Sony Universal

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]