Nando’s Launches Campaign That Claims Its Chicken Is Better Than Dullard Dates

Nando’s Launches Campaign That Claims Its Chicken Is Better Than Dullard Dates

Nando’s Australia has launched two new TV ads to introduce its Tear & Share platter to Australia.

B&T Magazine
Posted by B&T Magazine

The ad campaign kicked off yesterday as part of Nando’s sponsorship deal with My Kitchen Rules on the Seven Network. Creatively lead by Banjo, the ads are an extension of the successful campaign Nando’s has been running over the last few years.

Featuring a young couple dining in a Nando’s restaurant, the ads highlight the platter’s food components while also showcasing the Nando’s restaurant dining experience.

Designed to be shared, the Tear & Share platter features Nando’s signature flame grilled PERi-PERi chicken, toasted pitas, fresh cucumber and red capsicum and a delicious hummus dip with PERi-PERi Drizzle.

Marketing director, Helen Reece, said the new Tear & Share platter ads are a great example of how food brings us together no matter how different our interests.

“The ads are a humorous look at life and how we interact with each other,” said Reece. “Our restaurants are full of interesting everyday conversations where great food is often the common ground. We decided to play with this theme and the outcome is two great examples of Nando’s sparking connections.”