NAB and Clemenger BBDO Melbourne have launched ‘Tomorrow’s Game’, an ode to the future of football, in support of NAB’s sponsorship of the game in Australia.
The campaign is based on the insight that Australian football has been through a period of sustained change and growth since NAB began its support 12 years ago, with the campaign posing the question of what’s in store for the sport in the future.
The launch film provides insights from famous Australian football personalities including former Socceroo Mark Bresciano, Fox Sports commentator Simon Hill, Melbourne Victory striker Besart Berisha, and Matildas star Steph Catley.
NAB chief marketing officer Andrew Knott said the campaign is about building on the growing support for the sport, and aims to encourage fans across the country to continue adding to football’s heritage.
“This sport has such a rich cultural history across the globe and it’s incredible to see support for it growing across the country,” he said.
“Tomorrow’s Game is a true show of support from NAB as we look to help continue growing the game to a point that, as Besart Berisha says in the film, gets it to a point where the world wants to play here.”
The bank’s general manager of brand experience, Michael Nearhos, added: “Tomorrow’s Game continues to build on NAB’s commitment to Australian sport, and through the campaign, we hope to help capture the hopes and dreams of Australian football fans across the country.”
Clemenger BBDO executive creative director Carmela Soares said: “Being Brazilian, I grew up playing and watching football. Since moving to Australia, I’m more engaged than ever with the world-class performance of our teams and players.
“Partnerships like NAB and FFA are what’s making this happen. Imagining the future of Australian football through this lens is an exciting idea.”
In addition to the film, the campaign is supported by social content and digital activity, including a landing page whereby Australian football fans can submit their dreams for the sport, with the chance to win a signed Australia jersey.
The campaign has started rolling out nationally through TV, digital and social.