MYOB Repositions Itself As ‘The Next Big Thing’ With New Campaign Via By All Means

MYOB Repositions Itself As ‘The Next Big Thing’ With New Campaign Via By All Means
SHARE
THIS



Melbourne-based creative agency By All Means has unveiled its new campaign for MYOB that aims to re-align perceptions of the accounting software company.

The integrated campaign introduces MYOB’s new brand tagline, ‘Simplify success’, and will feature across TV, cinema, outdoor, PR, transit, and digital channels in Australia and New Zealand over the coming months.

The campaign aims to re-align perceptions of the brand, particularly among small-to-medium-sized business owners, positioning MYOB as an innovative tech company that helps businesses succeed no matter what the future may bring.

MYOB brand campaign (outdoor)

Pictured: MYOB’s outdoor ad.

By All Means managing director Mat Cummings added that the agency was humbled to be working with such an iconic Australian business.

“We’re thrilled with the results,” he said.

“As one of Australia’s most dynamic companies, MYOB deserves every success and we’re very glad to have played a role in helping the brand to realise its ambitions.”

MYOB’s general manager of group marketing, Natalie Feehan said the new campaign is the latest example of the company’s philosophy, and represents a significant shift in the way it goes to market and engage with business owners and operators.

“We’re confident that it not only heralds a new era for our brand, but that it will also deliver great results for the business,” she said.

Please login with linkedin to comment

Latest News

Study: British Monarchy Valued at $118 Billion, But Only Costs The Taxpayer $7.90 A Year
  • Marketing

Study: British Monarchy Valued at $118 Billion, But Only Costs The Taxpayer $7.90 A Year

A new study into the Royal Family and its contribution to the UK economy should have the republicans rethinking the whole thing. The study, by business valuation consultancy Brand Finance, found the Royals are now worth a staggering £67.5 billion or $118.35 billion Australian dollars. If you so wish, you can read Brand Finance’s full Monarch Finance report […]

by B&T Magazine

B&T Magazine
Denstu Aegis Network Unveils New Name For Dentsu Mitchell
  • Advertising
  • Media

Denstu Aegis Network Unveils New Name For Dentsu Mitchell

Dentsu Aegis Network (DAN) has announced the re-launch of media agency Dentsu Mitchell as dentsu X in Australia. In alignment with its global sister agencies, dentsu X’s launch into the Australian market follows the rebrand of DAN’s media specialist, Dentsu media, earlier this year. The launch of dentsu X takes effect immediately and will involve […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Arnott’s Launches Its ‘Santa’s Big Night’ Christmas Campaign Via TKT
  • Campaigns

Arnott’s Launches Its ‘Santa’s Big Night’ Christmas Campaign Via TKT

Arnott’s has launched its 2017 Christmas campaign via TKT Sydney, the first Christmas film for the quintessential Aussie brand. The campaign tells a unique Christmas story and puts a modern twist on the tradition of leaving a biscuit out for Santa. Tapping into the spirit of giving at Christmas, the film is a humorous insight […]

Clems Sydney Announces Five New Creative Hires
  • Advertising

Clems Sydney Announces Five New Creative Hires

Clemenger BBDO Sydney today announced five new creative hires – its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson moves over from M&C Saatchi Sydney to join as a senior art director partnered with Josh Aitken. Prior to M&C, she […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.