In the lead up to Mother’s Day, Myer and Clemenger BBDO Melbourne have enlisted an army of ‘Myer Mums’ to help Australians find the perfect Mother’s Day gift.
Myer Mums (Myer team members who are mums) will be on hand in every one of the retail giant’s stores to offer gift inspiration and advice.
The campaign titled ‘Mums Know Best’ launches this week and sees in-store activations, content films, outdoor advertising and social media come together to promote the special Myer Mums service.
Helen James, executive creative director of Myer@Clemenger, said: “Myer knows that choosing a thoughtful gift for Mother’s Day is an important decision and one that nobody wants to get wrong. Who wants to let down your mum after all?
“At Myer, we are lucky to have thousands of experts on hand who can make sure everyone gets their decision right. If you don’t know what to get your mum for Mother’s Day, then ask one of ours”.
Michael Scott, executive general manager of brand and marketing at Myer, said: “Working mothers have been the backbone of the Myer business for 116 years, and we wanted to celebrate their expertise and the contribution that they have made.
“The Myer Mums featured in our campaign, as well as the many mothers working in our stores, offer our customers the best advice and first-hand experience on choosing the perfect Mother’s Day gift. We believe the Myer Mums will provide an authentic voice that will resonate with our customers.”