MullenLowe Group Wins Global Creative Account For Personal Care Giant Edgewell

MullenLowe Group Wins Global Creative Account For Personal Care Giant Edgewell
SHARE
THIS



The company behind brands such as Schick and Banana Boat, Edgewell Personal Care, has appointed MullenLowe Group as its global creative agency partner.

The appointment follows a competitive agency review that began earlier this year in efforts to consolidate and streamline global creative work.

Edgewell ran the agency search directly through its brand marketing and indirect procurement teams. MullenLowe Group takes on the business following a longstanding partnership between Edgewell and J. Walter Thompson.

MullenLowe Group will be responsible for global brand strategy, creative development, integrated campaigns, digital and social media content, and community management for the portfolio of Edgewell’s products.

The agency network will partner with Edgewell on marketing their brands in 50 markets worldwide, including Australia, Japan, the US, Mexico, Colombia, the UK, Germany, and France.

MullenLowe Group will hub the Edgewell Personal Care team in the agency network’s New York office, with extended teams located in priority markets throughout the Asia-Pacific, Latin America and EMEA.

Alex Leikikh, global CEO of MullenLowe Group, said winning the Edgewell account is “transformative” for the agency network.

“I’m very proud of our team for their ingenuity, creativity, passion and diligence in winning the trust of Edgewell,” he said.

“Our whole team is excited to begin this new global partnership.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?