Mr Smith Rebrands, Brings On Brendon Guthrie As Creative Partner

Mr Smith Rebrands, Brings On Brendon Guthrie As Creative Partner
SHARE
THIS



A flow of new skills into the business and the changing needs of its clients has seen Melbourne production house Mr Smith rebrand as a creative projects company.

Founding partner Craig MacLean said the new description was simply a reflection of the work Mr Smith is now involved in.

“It’s no secret things rarely start and end with a 30-second TVC these days. Whether our client’s an ad or a branding agency, a corporate or an NGO, the brief usually demands long form pieces and increasingly, creative input beyond that.

“It follows that we’ve attracted people with skills to make that happen over the last year or so, from established feature film writer and director Peter Carstairs to multi-media talent, Curtis Hill and now Brendon Guthrie, who’s joining us as a Creative Partner.”

Co-founder Helene Nicol agrees partnering with Guthrie is a necessary evolution of the four year old business.

“Craig and I have worked with Brendon in his roles as an agency writer, creative director and ECD, and he’s always struck me as someone committed to both his own craft and helping others develop theirs.

“As Craig said, we now at the point where we need a writer partner who can switch easily between commercial and non-commercial work and at the same time, add another layer of polish to everything we do. Brendon’s writing background in and out of advertising makes him an ideal fit for that – and us.”

Likewise for Guthrie, the Mr Smith partnership was a timely opportunity.

“Lots of things have changed in the advertising business during the 25 years I’ve been in and around it, but one thing’s remained a constant; an idea is only ever as good as the people who craft it into being.

“Craig and Helene founded Mr Smith on that principle and have backed it to the hilt ever since, so we’re getting together to grow the company on shared philosophical and practical ground.”

MacLean agrees, adding, “Our reason for being is simple and it’s one everybody at Mr Smith buys into: Make it happen.”

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]