‘Suicide Notes Talk Too Late’ New Campaign For Movember Foundation
This Saturday (September 10) is World Suicide Prevention Day, in the lead up the Movember Foundation has released a moving ad targeting men struggling with mental health issues, depression and suicidal thoughts.
A press release on the YouTube link explains: “The intention of this campaign from the Movember Foundation is to give male suicide the urgent attention it deserves and to take a bold stand towards protecting men’s health.
“It’s all about igniting conversations. Important conversations about suicide, the complex issues that surround it and what everyone can do to address it. Conversations that we hope will save countless lives and prevent the far-reaching and painful consequences for the families, friends and communities of the men we tragically lose everyday. It’s an uncomfortable conversation, but it’s one we know we need to have.”
The video directs viewers to the Movember Foundation website, where they can find additional resources and learn about the men featured in the ad. The campaign has been well received, with social media comments largely praising the campaign.
YouTube comments:
- Powerful and emotive. It carries the message perfectly. Well done.
- Wow….a great piece of work. A truly touching and honest video.
- Well done, very thought provoking
- this is one of the best one minute videos I’ve seen in a long time
Instagram comments:
- This hits so close to home and is what I will be raising money for next month.
- Speak up. #stopthedeathlysilence
- Wow, that really got to me – hits home.
- I think this is amazing. People all around the world need to rais awareness about male mental health
Owen Sharp, Movember Foundation CEO, said: “We wanted to create a powerful piece of content that would ignite important conversation about suicide, the complex issues that surround it and what everyone can do to address it. Conversations that we hope will save lives and prevent the far-reaching and painful consequences for the families, friends and communities of the men tragically lost every day. It’s an uncomfortable conversation, but it’s one that needs to be had, here in Australia and around the world.”
Jim Ingram, executive creative director at Cummins&Partners added: “Our agency has proudly taken steps into the complex world of mental health, and we are trying to do our bit to alleviate the mental health struggles many Australian’s have. For too many men, the first (and often only) time they really open up about how they are feeling, is in a suicide note. We need to help men start talking well before it ever comes to this.”
CREDITS
Credits
Client: Movember Foundation
Jeremy Macvean
Juliette Smith
Agency: Cummins&Partners
Creative Contributors: Adam Slater, Regina Stroombergen, James Bennet,
Jim Ingram & Ben Couzens, Adam Ferrier, Nikia Shepherd, Tom Ward, Emma Fox, Jess Thompson, Graeme Phillips
Production Co: Mr Smith
Producer: Helene Nicol
Director: Craig MacLean
Stills Photography: Craig MacLean
Cameraman: Matt Toll and Earle Dresner
Editor: Seth Lockwood
Post Production: Method Studios
Sound: Rodney Lowe
Sound Studio: Production Alley
Music: Bryony Marks
Camera Gear: Panavision Asia – Greg Lloyd
And additional help from:
Grant Wilson
Terry Kelly
Rick McMullen
Fleet Lighting
Brendon Guthrie
Full Press release:
Men, we need to talk. Go to weneedtotalk.movember.com for more information on how to start important conversations and share this video to keep the conversation going.
To speak with someone immediately, contact your local 24-hour crisis support service. Details are listed on weneedtotalk.movember.com. #weneedtotalk #WSPD #movember
Globally, the rate of suicide is alarmingly high, particularly in men. Around the world, on average we lose a man to suicide every minute of every day. This is a social crisis that demands our immediate action.
The intention of this campaign from the Movember Foundation is to give male suicide the urgent attention it deserves and to take a bold stand towards protecting men’s health.
It’s all about igniting conversations. Important conversations about suicide, the complex issues that surround it and what everyone can do to address it. Conversations that we hope will save countless lives and prevent the far-reaching and painful consequences for the families, friends and communities of the men we tragically lose everyday. It’s an uncomfortable conversation, but it’s one we know we need to have.
Too many men are ‘toughing it out’, keeping their feelings to themselves and struggling alone with their issues. It’s time to break this silence and recognize that a key to overcoming even the biggest problems is for men to talk more. Not about trivial stuff, but about the significant changes and challenges going on in their lives – things like difficulties with work or finances, the breakdown of a relationship, overwhelming family responsibilities or a significant set back. These things happen regularly and, for some, have the potential to derail or be more overwhelming than they’d imagined.
This campaign tackles male suicide with a powerful but simple message… “Men, let’s talk when things get tough”. Like everything the Movember Foundation does, it’s been important that this message is delivered with realness and authenticity. That’s why the stories of men with a personal experience of suicide are featured in the video. They are the most powerful voices in suicide prevention – they truly understand the challenges and are proof that there is a brighter future ahead. Family members and friends who have lost men to suicide have also had a significant role in shaping our message. We’re extremely grateful to the many passionate people who have invested their ideas, hearts and stories into this campaign.
This campaign forms part of the Movember Foundation’s suicide prevention strategic approach – encouraging men to reach out, particularly during times of change and when things get tough, and to take action sooner rather than later to reduce the risk of suicide.
Our number one priority in creating this video was to do no harm. The messages and images were developed through extensive consultation with mental health and suicide prevention experts, clinicians and those with a lived experience of suicide. The story of resilience in the resolution of the message is designed specifically to give hope and empower the community to take positive action to help reduce male suicide.
If you suffer from depression or are experiencing suicidal thoughts, you can call Lifeline on 13 11 14 or beyondblue on 1300 22 4636.
Please login with linkedin to comment
Second ScreenLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.