Independent creative agency The Monkeys has announced it has been appointed the lead brand and advertising agency for Pizza Hut Australia.
The move comes as Allegro Funds has teamed up with the local Pizza Hut management team to buy the master franchise from US parent Yum! Brands, and has recently completed the acquisition of the Eagle Boys chain.
Pizza Hut Australia CEO Lisa Ransom said: “We are delighted to appoint The Monkeys as our lead agency.
“They showed a great strategic opportunity for Pizza Hut in Australia coupled with a great creative approach.”
The Monkeys co-founder and CEO Mark Green, said: “Pizza Hut is a brand we have all grown up with and we are looking forward to helping the local team transform Pizza Hut into a much stronger rival to market leader Domino’s.”
The agency said work has already begun on the account.