Accenture-owned agency The Monkeys has bolstered its client ranks, having been chosen to handle the creative for the NRMA.
The Monkeys CEO Paul Green confirmed to B&T that the agency had been appointed to the NRMA account by parent company IAG, which also includes brands CGU and Swann Insurance.
M&C Saatchi was the incumbent creative agency for the NRMA, and it’s understood that IAG didn’t pitch the business.
Jaimes Leggett, CEO of M&C Saatchi, said in a statement that the agency has had a long and successful relationship with IAG.
“We’ve created award winning and impactful work – work we’re fiercely proud of,” he said.
“We’re sad to see the business go, but wish the team all the best on their next stage of the journey.”