The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign

The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign
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Holden has unveiled its latest campaign to promote the hard-to-beat capabilities of the car brand’s Colorado range.

Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.

Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain.

In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.

The campaign will roll out across broadcast, out-of-home advertising, digital, radio, press, and on Holden-owned social channels.

The Monkeys’ chief creative officer for Melbourne, Ant Keogh, said the ad’s strength is that it’s simple but unexpected.

“It’s hugely entertaining while subtly showing off driving performance and ruggedness.”

Holden’s general manager of marketing and digital, Natalie Davey, said: “‘Not To Be Outdone’ is the perfect platform to showcase the capability of our Colorado range, and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way.”

CREDITS

Client: GM Holden

General manager of marketing and digital: Natalie Davey

Brand communications manager: Josh Cunningham

Senior manager of product marketing: Andre Scott

Brand communications coordinator: Tom Richards

Creative: The Monkeys

Chief creative officer, Melbourne: Ant Keogh

Head of strategy: Mike Derepas

Head of production: Romanca Jasinski

Group content director: Lee Lowndes

Content director: Navin Arunasalam

Copywriter: Cody Naetzker

Art director: Zenon Predecki

Production: Goodoil Films

Director: Hamish Rothwell

Producer: Andrew McLean

Executive producer: Simon Thomas

Director of photography: Dariusz Wolski

Editor: Pete Sciberras, ARC

Post-production: Alt.VFX

Production design: John Allan

Sound: Paul Le Couteur, Nylon Studios

Music: Level Two Music

Artist: A Tribe called Red

Song: “Electric Pow Wow”

 

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