Moët & Chandon has launched its new brand platform, The Now starring tennis star Roger Federer and music by Diplo.
Moët & Chandon introduces its new brand campaign and film, The Now, whose conception was entrusted to We Are From LA – renowned creative production agency best known for their award winning video for Pharrell Williams’ song, Happy and set to Revolution American DJ and producer Diplo.
The Now takes the viewer through vibrant celebrations and unforgettable experiences and memories, as lived by the characters in the film. Ultimately the film captures the moments that define The Now:
It’s that unforgettable moment…that memorable dance…that feeling of friendship…that jump into the pool…that toast that brings everyone together…
To #openthenow with style, Moët & Chandon’s global brand ambassador, Roger Federer takes part in this cinematographic adventure and describes what The Now means to him: “The Now captures the energy of a moment, and brings together everything that I love about Moët & Chandon,” said Federer.
“It’s about sharing your #moetmoment and making these experiences come alive.”
Arnaud de Saignes, international director of marketing and communications for
Moët & Chandon said: “Life is happening right now, all around us. The Now is about seizing these moments and having no regrets. The Now is spontaneous, bold and vibrant, and for life enthusiasts around the world.”
Moët & Chandon officially opened The Now on Wednesday, November 10 in New York in the presence of We Are From LA and the main characters of the film, which has now launched across the globe.