MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform.

Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain.

The deployment of targeted digital OOH will help potential customers understand the range of benefits within the Connected vehicles such as in-car real-time traffic updates, a concierge service and optional union jack brake lights.

The Liveposter platform will deploy multiple creatives across all media owner systems from one location across numerous roadside assets. Data profiles informed locations and creative execution, with key sites placed contextually in proximity to airports and stadiums.

Lauren Farquharson, business director at Posterscope, said: “We know from our research that message recall can be significantly higher when dynamic advertising is used.

“The launch of MINI’s Connected model locally was a great opportunity to demonstrate the versatility of DOOH, providing a platform for synergy across other digital media.”

Sophie Mylne, group client director at Vizuem, said: “Given ROI is such a huge focus in market right now, it’s great to be able to make our digital OOH work that little bit harder for MINI – triggering consideration in another key moment along the consumer journey.”

Alex McLean, national marketing manager at MINI Australia, said: “Being able to bring to life our creative concepts across digital large-format has been a step change – realising the flexibility the Liveposter platform offers, and amplifying at scale.

“MINI has historically enjoyed being a quirky brand, so it is excellent to be able to incorporate unique creative that really demonstrates the USP of these vehicles, ultimately influencing drivers at timely moments.”




Latest News

I Want It Yesterday Partners With Doddz Studios Using AR To Redefine Customer Experience
  • Advertising

I Want It Yesterday Partners With Doddz Studios Using AR To Redefine Customer Experience

I Want It Yesterday has partnered with Doddz Studios to offer Australian brands the opportunity to redefine the consumer experience. This will usher in a new era of immersive digital storytelling for brands looking to claim their status as pioneers in the ever-changing landscape of digital media. Lead image: Doddz (with interactive QR code included) […]

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]