“We Are In The Midst Of A Renaissance In OOH”: OMA Boss Charmaine Moldrich

“We Are In The Midst Of A Renaissance In OOH”: OMA Boss Charmaine Moldrich

Australia’s out-of-home (OOH) industry has posted an increase of 7.0 per cent on net media revenue year-on-year in the second quarter of 2017 to $197.5 million, according to the latest figures from the Outdoor Media Association (OMA).

The month of June saw the OOH industry record $68.8 million in net media revenue of $68.8 million – an increase of 5.3 per cent from the same month last year*.

Digital revenue is sitting at 45.4 per cent of total net media revenue year-to-date, which is an increase over the recorded 37.3 per cent for the same period last year.

OMA chief executive Charmaine Moldrich said: “We are in the midst of a renaissance in OOH. Digital is certainly revitalising our channel, as is our audience growth and engagement.

“We know OOH is a significant media channel in the mix, delivering ROI and improving ROI for other media channels. OOH’s continued revenue growth reinforces these facts and proves advertisers trust OOH and what it can deliver.

Category figures – quarter two 2017**:

Roadside billboards (over and under 25 square metres) $78.1 million
Roadside – other (street furniture, bus/tram externals,
small format)
$56.7 million

 

Transport (including airports) $31.3 million
^Retail, Lifestyle and Other $31.3 million

 

Category figures – YTD 2017**:

Roadside billboards (over and under 25 square metres) $155.4 million
Roadside – other (street furniture, bus/tram externals,
small format)
$107.8 million

 

Transport (including airports) $60.8 million
^Retail, Lifestyle and Other $60.2 million

 

 

* The previous year’s figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in year-on-year revenue.  

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

** Figures may not add to total due to rounding.