Meet Sydney’s Top Ten From This Year’s AWARD School

SHARE
THIS



AWARD School has come and gone for 2016, with the clever creatives announced all over Australia in Queensland, Victoria, Western Australia, South Australia, and New South Wales. Run by AWARD, the challenging 12-week program aims to help people who want to become copywriters and art directors in adland find their flair and nab their dream job.

This year, B&T caught up with the top 10 finalists from Sydney, to have a yarn about their experiences and suss out their favourite pieces of work. And for more info check out the AWARD School website.

Check out our Q&A and their best work below:

1st: Fernando Luz | Currently: Graphic Designer/Art Director; Freelancer

DSC_2134_award school graduates FERNANDO luz

What was the highlight of your AWARD School experience?

The highlight was meeting people and working together to achieve the same objectives. As well as sharing and discussing ideas, and discovering the different point of views on the same subject.

What advice would you give to others considering getting involved?
From start to finish, work hard. Avoid recreating anything in the final week, this allows you more time to focus on choosing and refining your favourite ideas.

How do you think this has helped you in your career?

After an intense creative process and in addition to personal experiences in the industry, we learned a lot about our capabilities and more importantly our limitations.

2nd: Cyndall McInerney | Currently: Copywriter at The Monkeys

DSC_2168_award school graduates

What was the highlight of your AWARD School experience?
The week my tutor described an idea of mine as “evil genius”. While I’m not plotting anything diabolical right now, it was the first time I was truly proud of an insight and my confidence began to grow. The free pizza every week comes a close second to this.

What advice would you give to others considering getting involved?
Keep going. Keep going if your first Award School application isn’t successful. Keep going every time you think you have the best idea possible. Keep going when one spoon of Nutella hasn’t subsided your stress. Don’t stop until you have an idea that truly excites you. Or until the jar of Nutella is empty.
How do you think this has helped you in your career?

Award School lets you live and breathe your dream job and ignites your drive to spread great ideas. It also provides the rare and underrated opportunity to present bad ideas, it’s-funny-but-this-could-never-happen ideas and I-think-this-is-good-but-I’m-too-tired-to-be-sure ideas. Having someone take the time to tell you why your idea sucks is invaluable, especially when you’re sitting next to a beer.

3rd: Will Halstead | Currently: Creative Copywriter, Circul8

 

What was the highlight of your AWARD School experience?

There were quite a few really incredible experiences that I had throughout AWARD School. The lectures were constantly inspiring and being tutored by the incredible Barb Humphries and Tim Pashen at the Monkeys was a priceless and memorable experience… but, the absolute highlight was seeing the rest of my tutorial do incredibly well on the graduation night with all of us getting work on the wall and three of us in the top ten. The 3am “It’s gonna be ok” conversations paid off.

What advice would you give to others considering getting involved?

The first thing I’d say is don’t think that AWARD School is only relevant to advertising. What you learn throughout the course will apply to so many careers and personal projects, it’s a huge benefit to learn the skills behind coming up with brilliant ideas. The last thing I’d say is don’t do it half assed, the more you put into the tutorials, the more your tutors will give back and the better you’ll become.

How do you think this has helped you in your career?

This is the second time I’ve done AWARD School. I did it a few years ago and completely bombed out because I didn’t put anywhere near enough effort in. The lessons of that first time, combined with what I learnt about crafting ideas this year, have taught me that if you want to be an incredible creative, not just a mediocre one, you need to put effort in. That’s pretty invaluable to learn for a career.

Jack Chapman | Currently: Interning at Future Classic; looking for a work in either advertising, music or film production.

DSC_2175-Edit_award school graduates

What was the highlight of your AWARD School experience?
Getting announced in the Top 10 was definitely a surprise, a very pleasant surprise. But getting together with the other four (Whitney, Bede, Cyndall and Will) and our tutors on Thursday nights was something I looked forward to every week, no matter how unprepared I thought I might be for that week.

What advice would you give to others considering getting involved in the future?

If you have a spare 12 weeks to give something a solid go, feel creatively revived and then justifiably depleted by the end, AWARD School is a great place to start. It didn’t matter that I had no specific advertising experience beforehand, it was even beneficial at times to be in the dark to what is usually expected in the industry.

How do you think this has helped you in your career?

I think AWARD School has helped me in general to confidently present ideas and believe them to be of unique and individual merit, even when they could alternatively be the worst idea to ever be conjured by a human mind.

Celia Mortlock | Currently: Junior Copywriter, Clemenger BBDO Sydney

DSC_2144_award school graduates Celia Mortlock

 

What was the highlight of your AWARD School experience?

Handing my portfolio in was pretty great! Also the lectures were really good and hosted by inspiring industry legends.

What advice would you give to others considering getting involved in the future?

Talk to as many people in the industry or who have already done the course as possible and show someone your work before applying. It’s a fantastic course, but very all-consuming. Be ready to sacrifice your social life in favour of scribbling down ideas on every scrap of paper you can find for three months.

How do you think this has helped you in your career?

AWARD School was the key that helped me transition from a suit to creative. So in that sense it’s been pretty priceless!

Hayley Warwick | Currently: Communications and Public Affairs Manager, The Communications Council ; copywriter

DSC_2161_award school graduates Hayley Warwick

What was the highlight of your AWARD School experience?

Our weekly tutorials. After a week pitching your ideas to yourself, you desperately need someone else’s opinion. And our tutors at DDB and RGA were awesome. Really constructive and inspiring people who were extremely generous with their time.

What advice would you give to others considering getting involved in the future?

– Show your work to as many people as possible and ask them to explain it back to you. It soon becomes clear which pieces should be binned and which ones make sense.

Don’t keep all your notes in your phone. You’ll have even more reason to be gutted when it’s stolen.

How do you think this has helped you in your career?

AWARD School affirmed I need to be in a creative role; I’ve never looked forward to homework so much. It’s been a great way of testing the water.

Leila Cranswick | Currently: Art Director

brief_02_002

What was the highlight of your AWARD School experience?

For me, the most valuable part of AWARD School was the mentoring provided by our dedicated tutors. I think we all emerged from AWARD School as very different thinkers and most of that can be credited to our tutors.

What advice would you give to others considering getting involved in the future?

Prepare to not have much of a social life for a few months. And if you do find yourself at a dinner or a bar during AWARD School, don’t be surprised if your mind is elsewhere thinking about apples, Fitbits or whatever that week’s brief is. It’s a tough 12-week journey but well-worth it.

How do you think this has helped you in your career?

The experience definitely helped me clarify that this is what I want to do. During the course, you have the opportunity to meet so many industry professionals and future creative partners. AWARD School may not lead directly to a new dream job, but it certainly shows you how you might get there.

Nicola McCooe | Currently: Junior Creative, Iris

DSC_2138_award school graduates nicola McCooe

What was the highlight of your AWARD School experience?

The highlight of my AWARD School experience was being a part of the first year group to have an equal gender split. It was great to see so many girls giving Award School a go and even better seeing so many girls make the top ten.

What advice would you give to others considering getting involved in the future?

Don’t give up. I didn’t get in the first time I applied to AWARD School and almost didn’t get in again this year. Some of the best creatives in the industry had to try a few times to get in, or they didn’t make it into the top 10. Set backs are normal in advertising. If you know you can do it, just prove it.

How do you think this has helped you in your career?

AWARD School placed me at two incredible agencies – The Monkeys and Iris. I was lucky enough to land a job straight away through my tutor at Iris. But throughout my time at AWARD School and at graduation I also had the opportunity to meet some big names in advertising. I’ve been able to create an excellent network of industry professionals who I’ll stay in touch with throughout my career.

Joe Ranallo | Currently: Junior Copywriter, Havas Worldwide

DSC_2150_award school graduates Joe Ranallo

 

What was the highlight of your AWARD School experience?

For me it was the building challenge and never being without a problem to wrestle with. Towards the end when you have ten separate briefs all moving around in your head at the same time, you start to notice and pick solutions out in everything you’re doing.

What advice would you give to others considering getting involved in the future?

Listen to your tutors. Don’t leave it all until the last minute. And never settle on your first idea. There were a few briefs I told myself I had cracked but ended up changing in the days leading up to submission and I’m glad I did.

How do you think this has helped you in your career?

The networking element of it was really useful. It was also a good test of whether or not this was something I really wanted to do as a career. It tests your mettle and you figure out pretty quickly if it’s something you enjoy or something you never want to think about again.

Isabel Brand | Currently: Account Executive, M&C Saatchi

DSC_2159_award school graduates isabel brand

What was the highlight of your AWARD School experience?

Meeting people with similar ambitions and going through the course together was my highlight. I also loved getting to work with tutors from other agencies at their agencies and hearing about the work they’ve done.

What advice would you give to others considering getting involved in the future?

Go for it! You get as much out of it as you put in – so if you’re prepared to put in the hours, you’ll come away with work you’re proud of. I’d also say work with your tutors as much as you can. You can learn so much from them about their own experiences, and they’ll make sure you’re on the right track with your work. Stay in touch with the people you’ve met when the whole thing wraps up.

How do you think this has helped you in your career?

I currently work at M&C Saatchi in as an Account Executive. This has been a great way to show interest in making the transition into creative. It’s definitely helped get the ball rolling. The advice I got from colleagues in various departments along the way will also stay with me and help me in my career moving forward.

 

Please login with linkedin to comment

Latest News

Projucer Unveils Content Production Slate For 2018
  • Media

Projucer Unveils Content Production Slate For 2018

Australia’s purveyor of original programming, Projucer, has announced an array of new multi-platform TV shows, digital content and exponential production studio growth. From Jack Stein (yes, Rick Stein’s son) taking British cuisine across 10 different countries on Inside the Box, to a Veterinarian operating out of the remote Western Australian desert for Desert Vet, Projucer […]

Blue 449’s Sonia Pitchuev Recognised In Google’s Performance Honours Comp
  • Advertising
  • Media

Blue 449’s Sonia Pitchuev Recognised In Google’s Performance Honours Comp

Blue 449 is celebrating Sonia Pitchuev’s recognition in the Megastar category of the Google Performance Honours. Google Performance Honours is a competition aimed at spotlighting our next media superstars and highlighting the online campaign work by agencies across Australia and New Zealand. Each individual competes on their own merits by submitting a case study of […]

Salesforce Launches Data Studio With Southern Cross Austereo & Mamamia
  • Marketing

Salesforce Launches Data Studio With Southern Cross Austereo & Mamamia

Salesforce has announced the launch of a data sharing platform with partners Southern Cross Austereo (SCA) and Mamamia designed to connect data owners with buyers and create new marketing opportunities for audience discovery, sharing and activation. Part of the Salesforce Marketing Cloud, Salesforce Data Studio enables marketers to expand targeted reach with valuable audiences, provides […]

Pedestrian.tv Partners With Domain To Launch Home Content Vertical
  • Media

Pedestrian.tv Partners With Domain To Launch Home Content Vertical

Aussie youth-focused publication Pedestrian.tv has bolstered its lifestyle offering with the launch of its Home vertical, with Domain signing on as launch partner. Pedestrian Home will deliver content focused on homewares, hacks for sprucing up your space, a peep inside the amazing homes of well-known Aussies, as well as covering the real estate news and […]

Zenith Makes Two Senior Appointments
  • Advertising
  • Media

Zenith Makes Two Senior Appointments

Kylie Sneddon & Mark Johnson stamped Zenith 'movers & shakers' after promotion. Not like to their forehead or anything.

Photoplay Signs Director Frazer Bailey
  • Media

Photoplay Signs Director Frazer Bailey

Boutique production company Photoplay has announced the signing of award-winning comedy performance director Frazer Bailey for representation in Australia and New Zealand. Bailey won Gold for Direction at the BADC Awards for the hilarious Air Asia escapism campaign ‘Come Back Refreshed’ via Publicis and Silver for Millionaire’s Run ‘Prince of Nigeria’ through Brainheart. He has […]

Cornerstone OnDemand Appoints FORWARD Agency As PR Partner
  • Marketing

Cornerstone OnDemand Appoints FORWARD Agency As PR Partner

FORWARD Agency announced that they have been appointed by Cornerstone OnDemand as its PR agency of record for Australia and New Zealand. Cornerstone provides cloud-based human capital management software to help organisations realise the potential of the modern workforce. The appointment will see FORWARD working across all of Cornerstone OnDemand’s PR activities, including media relations, […]

Brisbane Agency P4 Group Celebrates Growth With A Rebrand
  • Marketing

Brisbane Agency P4 Group Celebrates Growth With A Rebrand

Brisbane-based PR and marketing agency P4 Group has today launched a new look and feel to align with its recent growth, with its team and client base almost doubling in the past year. Expanding its service offering to genuinely deliver on the integrated agency promise, P4 Group has grown its team of 15 to 26 […]

Retail Software Player Vend Moves Into AI As Part Of Platform Revamp
  • Marketing
  • Technology

Retail Software Player Vend Moves Into AI As Part Of Platform Revamp

Point-of-sale (POS) retail software company Vend has taken its first steps into AI to help retailers grow and compete as part of a major platform refresh. Dott aims to help retailers make better decisions about their stores and how to grow, bringing the much talked-about promise of AI to life for retail. Neither male nor […]

Enough With Your Shitty Videos Already
  • Opinion

Enough With Your Shitty Videos Already

Is a cat wearing a party hat filmed on your phone the extent of your video production? Read this for all our sakes.

Opinion

by B&T Magazine

B&T Magazine
Bauer’s Christian Fricke Resigns As MD Of Xcel Media
  • Media

Bauer’s Christian Fricke Resigns As MD Of Xcel Media

Further to today’s news that Bauer Media will close three of its magazine titles, the publisher has announced the resignation of Christian Fricke, managing director of Bauer Xcel Media. According to a statement sent to media, Fricke, who had been in the role a mere 18 months, will return to Germany for family reasons. Commenting on Fricke’s departure, Bauer Media […]

Former Aussie Cricket Captain and photography enthusiast Steve Waugh for SnapSydney.  Picture: John Appleyard
  • Campaigns
  • Media

News Corp Expands ‘Snap Australia’ Campaign To Regional Titles

News Corp’s award-winning Community Media’s ‘Snap Australia’ campaign continues to build momentum. ‘Snap Australia’ is a social media movement that celebrates what Aussies love about where they live. The feel-good factor of the initiative has extended into each capital city and into News Regional Media, with an additional 18 regional publications joining the initiative. Today […]

Virgin, Yellow Brick Road & GoSwitch Flock To Sports Content Platform PlayersVoice
  • Marketing
  • Media

Virgin, Yellow Brick Road & GoSwitch Flock To Sports Content Platform PlayersVoice

Six weeks after its launch, sports content platform PlayersVoice is winning the hearts and minds of consumers and brands. Established as a platform for rich and raw first-person sports storytelling, PlayersVoice has created an environment where elite sportspeople feel comfortable sharing their thoughts, hopes, dreams and fears, shining a light on ‘The Human Behind the […]

Red Agency Grows Partnership With The Whiddon Group
  • Marketing

Red Agency Grows Partnership With The Whiddon Group

NSW aged care specialists The Whiddon Group – a longstanding PR and social client of Red Agency – have widened their remit to include content, paid social and SEO in line with the evolution of the aged care sector. Whiddon, which celebrates its 70th birthday this year, delivers care services that enable quality of life […]

Image lead story Toby’s Estate Taps Influencers To Launch First Concept Coffee Range
  • Campaigns
  • Marketing

Toby’s Estate Taps Influencers To Launch First Concept Coffee Range

Toby’s Estate Coffee Roasters has launched its first ever concept coffee range – the Underdog Series. The series shines a spotlight on the world’s relatively unknown, but emerging specialty coffee producing regions. The Australian business leads the local market in selling specialty coffee from regions including Uganda, Malawi, Mexico and Myanmar. For the first time, […]

Image lead story Our Revolution Shows Off Packaging For New Smallgoods Player The Smokeman Brothers
  • Marketing

Our Revolution Shows Off Packaging For New Smallgoods Player The Smokeman Brothers

Locally-sourced Australian brand The Smokeman Brothers, has hit shelves with packaging mastered by independent creative agency Our Revolution. The Smokeman Brothers is different to your average deli meat. It is a range of premium crafted meats, made in Australia, and authentically smoked using sustainable timber sourced from the Victorian Highlands and The Riverina regions. Our […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]