Meet Australia’s Top Five From This Year’s AWARD School

SHARE
THIS



After another successful and challenging 12-week program, AWARD School has announced its top Aussie students for 2017.

This year, the top student from Queensland, New South Wales, Victoria, South Australia and Western Australia will enter into a national round, judged by a ‘Super Jury’ of international creatives, to crown Australia’s top student and to determine the winner of a once-in-a-lifetime trip to NYC to meet David Droga.

The national announcement will be made tonight in Sydney.

B&T caught up with the top student in each state to hear what motivates them, their AWARD School experience and their favourite work from their AWARD School book.

Check out our Q&A with Australia’s top five students and their best work below:

Queensland: Jackie Elliott – designer, Rumble Creative & Media (recently promoted to art director)

Jackie Elliott's AWARD School book

What was the highlight of your AWARD School experience?

Handing in my book was a good day, but the best and definitely most valuable part of the course was listening to so many great creatives every week at the lectures. It was also pretty rewarding to realise how far you can really push yourself, and the number of ideas you can come up with, even when you think you’ve explored every possible avenue.

What advice would you give to others considering getting involved?

Do it! It’s a great course, and if you’re willing to put in the effort, only good things will come from it. If you want to do well, you need to give it your all. It’s a tough 12 weeks, but well worth it.

How do you think this has helped you in your career?

It’s definitely given me more confidence in my abilities as a creative. Even though the tutors are there to help you and give advice, it’s up to you to develop your own instincts about your ideas and back yourself. I think that’s a pretty valuable skill to gain – being able to judge your own work and know when you’re onto something.

NSW: Tom Lawrence – co-founder and campaign director, Proudly Pokies Free

Tom Lawrence's AWARD School book

What was the highlight of your AWARD School experience?

I know it’s cliché, but for me, the best thing about it was the people. The effort my tutors put in was inspiring and I made some great new mates.

What advice would you give to other considering getting involved?

Obviously take advice from tutors, friends and family, but at the end of the day, you need to trust your gut. It is really easy to just listen to the last piece of feedback, but if YOU think you have a good idea, then stick to your guns and run with it. Also, try not to start every conversation with your friends, partners and family with, “What do you think of this idea?” Trust me, they get sick of it.

How do you think this has helped you in your career?

AWARD gives you a great insight to what it really means to come with ideas. It was without a doubt the hardest thing I have ever done, but hopefully has prepared me to jump in and start doing it full-time.

Victoria: Jesse Young – junior art director, Isobar

Jesse Young's AWARD School book

What was the highlight of your AWARD School experience?

It’s pretty tough to pick. Apart from the grad night itself, I’d have to say meeting so many well-renowned professionals in the industry was really inspiring.

What advice would you give to other considering getting involved?

James Orr said something at the start of the course that really resonated with me: “It’s only 12 weeks, so just lock yourself away and give it a proper crack.” At the time, I didn’t think much of it, but as the course became tiring and certain ideas weren’t up to scratch, that advice became really prominent. The further you push an idea, the better and more original it will be. You just need to give yourself the confidence to know that things will align eventually even if it feels like it won’t. So, just give it a go and make sure you complain about it to your friends shit loads while you’re doing it.

Also, get the most recent version of Hey Whipple, Squeeze This. It’s a book that I turned to when I was feeling pretty stale and helped me breakthrough a creative rut.

How do you think this has helped you in your career?

I definitely approach a brief differently. I think that sometimes as a creative you find yourself thinking small, to only achieve one goal. AWARD school teaches you that above all else, insight is key, and that once you’ve nailed your insight, greater, bigger ideas will come naturally.

SA: Layla Firth, freelance copywriter and strategist

Layla Firth's AWARD School book

What was the highlight of your AWARD School experience?

Highlights of the course included the moments of elation when finally cracking a brief after spending several days sitting with a problem, being exposed to the teachings of inspirational teachers with different creative styles, and being motivated by all the ideas of my talented classmates. I also had an incredible feeling of accomplishment when bringing all 10 ideas together in the final week and flipping through my finished folio.

What advice would you give to others considering getting involved?

My hot tips are to: stay on brief, keep your ideas simple, welcome all constructive criticism, do your best to never get attached to any one idea, believe in yourself, look at things from a new angle if you find yourself struggling, work hard, don’t be afraid to pitch ridiculous ideas and laugh at yourself, and, most importantly, if you feel stressed when deadlines loom, remember that it’s easier to get into the creative flow when you are having fun, so smile and relax!

How do you think this has helped you in your career?

Doing AWARD School has helped me develop the confidence to respect my creative capabilities a bit more, as I’ve tended to rely on the left side of my brain in my career. It’s wonderfully freeing to realise I can incorporate more of my natural personality into my work.

Regardless of what happens next, having creatives of the calibre of the international super jury take time from their schedules to take a look at a bunch of ideas I’ve hand-drawn with a Sharpie pen is overwhelmingly cool, and to say I feel honoured is an understatement.

WA: Luke Williams – junior creative, Meerkats

Luke Williams' AWARD School book

What was the highlight of your AWARD School experience?

The highlight from AWARD School was how nervous I was the entire time. I can only really recognise this after the fact, but it meant that I actually cared about what I was doing. That gave me direction, motivation and kept pushing me to create.

What advice would you give to other considering getting involved?

Don’t listen to all the “it will consume your life“, “you won’t have any time”, or “you will have to dump your significant other for 12 weeks”. You will hear it a lot, and it might make you consider not applying. I found almost the complete opposite – in my experience, talking to people about the briefs, whether it be at a pub, out at dinner, or on the internet made all the difference. You really can’t do it alone – you have to maintain your social life the whole time to find new perspectives.

How do you think this has helped you in your career?

Realising and embracing the journey of making good creative, rather than the outcome, has been a real eye-opening experience. I hope that it will inform my career and I will continue to enjoy the creation process, rather than the results, of a good idea.

Latest News

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
HooZu Appoints Rebecca Evans As Client Services Director
  • Marketing

HooZu Appoints Rebecca Evans As Client Services Director

Influencer marketing agency HooZu has announced the appointment of Rebecca Evans to the position of client services director. Evans brings diverse professional experience to the HooZu team, having worked across some of the world’s most disruptive sharing economy businesses, including Deliveroo and Uber. Formerly a business account manager at Deliveroo, Evans played a crucial role […]

Bauer Media Brands Unite Against Tampon Tax with ‘No Gender Selective Tax’ Campaign
  • Advertising
  • Campaigns
  • Media

Bauer Media Brands Unite Against Tampon Tax with ‘No Gender Selective Tax’ Campaign

Publishing player Bauer Media has announced the launch of its ‘No Gender Selective Tax campaign – a push to end what is essentially a tax on being a woman. The No Gender Selective Tax campaign is a major cross-brand initiative to remove the Goods and Services Tax (GST) from the price of tampons, pads and […]

Fairfax Announces New Partnership With Taronga Zoo, Launches ‘Wrong Skin’ Podcast
  • Media

Fairfax Announces New Partnership With Taronga Zoo, Launches ‘Wrong Skin’ Podcast

Publishing giant Fairfax Media has announced a new and exclusive partnership with Taronga Zoo, along with a new podcast series. Fairfax will bolster support for both Taronga Zoo and Western Plains Zoo via its The Sydney Morning Herald and The Sun Herald, as well as through its suburban and regional networks. The new partnership builds […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]

Storyation Finalist For Global Content Marketing Agency Of The Year
  • Marketing

Storyation Finalist For Global Content Marketing Agency Of The Year

Sydney content marketing agency Storyation has been named a finalist for global Content Marketing Agency of the Year in the Content Marketing Association Awards in the US.  The only Australian agency on the short-list, Storyation was founded by two former Fairfax Media executives Lauren Quaintance (right in photo) and Mimi Cullen (left) and its clients include Tourism […]

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
  • Marketing

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular. The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November. Jaden Social underwent a competitive pitch to secure the account, in […]

APD Australia Appoints New Head Of Digital Product & Strategy
  • Marketing
  • Technology

APD Australia Appoints New Head Of Digital Product & Strategy

Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy. Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products. Butterworth joins APD from Reprise Digital, where he was most […]

Apparent Appoints Joint Creative Directors From Within
  • Marketing

Apparent Appoints Joint Creative Directors From Within

Customer engagement agency Apparent has promoted Michelle Turchini and Simon Bloomfield to the newly created roles of joint creative directors, following strong business growth. Over the past 12 months, the independent Sydney agency has increased its staff to more than 60 people and moved into larger offices off the back of new and organic business […]

Targus Reinvigorates Brand Across The Trans-Tasman With First-Ever OOH Campaign
  • Advertising
  • Campaigns
  • Marketing

Targus Reinvigorates Brand Across The Trans-Tasman With First-Ever OOH Campaign

Targus Australia New Zealand has today unveiled its first-ever out-of-home media campaign to show off the brand’s fresh look and reinvigorated proposition. Showcasing how Targus connects people and technology, the campaign has been developed by the local arm of international independent brand design agency SomeOne, alongside a media strategy developed in collaboration with Sydney-based agency […]

Bedshed Reveals What Aussies Get Up To In Their Bedrooms In Fresh Campaign By Rare Perth
  • Advertising
  • Campaigns

Bedshed Reveals What Aussies Get Up To In Their Bedrooms In Fresh Campaign By Rare Perth

Last year, Bedshed commissioned a nationwide survey asking people right across the country what they get up to in the privacy of their bedrooms. It then gathered all the personal revelations together into a report, and now they’re sharing those details with everyone in Australia. The Bedroom Report reveals everything from our favourite sleeping positions […]

MediaMath Secures $US225 Million In New Funding
  • Advertising
  • Technology

MediaMath Secures $US225 Million In New Funding

Programmatic advertising player MediaMath has announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as US$225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that […]

Christie Spaces Chooses The Wired Agency To Lead Digital Marketing
  • Marketing

Christie Spaces Chooses The Wired Agency To Lead Digital Marketing

Co-working space company Christie Spaces has announced the appointment of The Wired Agency as its new digital marketing agency in Australia. Tasked with maximising campaign performance through their trademarked hyper-segmentation and hyper-optimisation techniques, The Wired Agency will be leading search advertising, display advertising, and SEO for Christie Spaces. The company exists to provide a space […]

Realestate.com.au & Mazda Unveil Property Construction Video Series
  • Marketing
  • Media

Realestate.com.au & Mazda Unveil Property Construction Video Series

Property website realestate.com.au has launched a video series showcasing the trials and tribulations of an epic demolition and transformation by interior stylist and well-known Instagrammer Catherine Hegarty. The Heraghty family bulldozed their quaint weatherboard in Sydney to make way for a duplex, which will be the focus of the 2 in Twelve series, which you […]

Jimmy Brings & Spotify Curate Limited Edition Wine & Music Pairings Via Eleven
  • Campaigns
  • Marketing

Jimmy Brings & Spotify Curate Limited Edition Wine & Music Pairings Via Eleven

Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music. The Songmelier Edition range features an Australian sparkling, sauvignon blanc and reserve shiraz, each paired with a Spotify playlist accessible via a code on the label. Wine lovers can simply scan the code […]

IPG’s 303 MullenLowe Appoints WA Creative Duo
  • Advertising

IPG’s 303 MullenLowe Appoints WA Creative Duo

Interpublic Group’s 303 MullenLowe has announced the appointment of Western Australian creatives Melita Masters and Bianca Galan-Dwyer to its team. Masters (pictured above, left) and Galan-Dwyer (pictured above, right) joined forces in 2016 at The Brand Agency, quickly establishing themselves as a first-rate creative duo with their multi-award-winning campaign ‘Let’s Thursday Like We Friday’ for the […]

Top Marketers Join Forces To Explore Best Practice
  • Marketing

Top Marketers Join Forces To Explore Best Practice

Some of Sydney’s top senior marketers have banded together to form a council that aims to develop best practice around launch marketing. The Launch Marketing Council (LMC) is an initiative by global independent launch agency Five by Five and will meet twice a year to share experiences around various launch marketing topics. The panel is […]

My Top Takeaways From Programmatic Week
  • Advertising
  • Marketing
  • Opinion

My Top Takeaways From Programmatic Week

In this guest post, Amnet MD Indy Khabra (pictured above) shares his top takeouts from Programmatic Week – a week dedicated to educating Dentsu Aegis Network staff on the very latest innovation and changes to the industry. The speed of technological disruption is accelerating. Keeping on top of the latest developments is challenging – even […]

Opinion

by B&T Magazine

B&T Magazine