MediaCom has announced the appointment of Michelle Kulbicki as Head of Brand Partnerships. Appointed to actively promote MediaCom’s vision and culture of integration to clients and external partners, Kulbicki joins ‘The Content + Connections Agency’ to drive relationships with key senior media owners and integration units.
With over nine years industry experience, Kulbicki joins MediaCom from previous employer Ensemble where she led the brand partnerships team, her responsibilities included providing strategic advice across the Mediabrands client portfolio.
Mark Pejic, CEO MediaCom Australia said of the appointment: “Clients are always looking for new ways to reach consumers and are looking at their agency client roster as means to develop innovative marketing and advertising solutions. MediaCom has a rich history in service diversification, by putting in place unique services our clients want, and assigning experts to lead them. Michelle’s appointment is in line with this tradition and will enable MediaCom to not only match likeminded clients when appropriate, but to improve how we work together with our media partners to help drive our client business success”.
Kulbicki will report directly to Nicole Turley, MediaCom’s chief investment officer where she will be responsible for bringing content and connections to life, through the activation of media partnerships, and integration.
Turley said of the appointment: “Brand Partnerships sit’s at the heart of all communications and Michelle, with her extensive background, will unlock and activate more value for our clients beyond traditional media. I am excited to have Michelle on our team to lead the vision of content and connections through Brand Partnerships.”
Kulbicki said of the appointment: “I’m thrilled to be joining the MediaCom team. With their refreshing new focus on content and connections, it’s going to be an exciting time for the agency and our clients over the next few months and I’m excited to be part of it. I’m delighted to have the opportunity to work with some of the best clients in Australia, and provide some real value and fresh thinking to their partnership solutions.”