Multi Channel Network (MCN) has announced Mercedes-Benz as a multi-platform partner for Sky News, including the first inflight advertising partner for Sky News coverage, on all Qantas domestic flights from Monday to Friday.
The partnership starts this month and runs until early 2015. Mercedes-Benz will also carry a broadcast campaign on Sky News, across the same period.
The advertising partnership includes billboard and TVCs, along with category exclusivity throughout the Sky News updates, which broadcast throughout the Qantas domestic flights.
MCN national director of multiply integration and content partnerships, Elizabeth Minogue, said the relationship delivers a targeted multi-screen campaign to Mercedes-Benz’s core audience.
“As one of the world’s most prestigious brands, Mercedes-Benz is a highly appropriate multi-screen partner for Sky News and in particular the channel’s Qantas inflight entertainment content,” she said. “Mercedes-Benz want to target high value business travellers and through our consumer data and insights we were able show how a multi-screen campaign with Sky News on Qantas domestic flights would deliver on Mercedes’ objectives in 2015.”
Lachlan Jones, managing director foundation, said: “Mercedes-Benz is thrilled to be Sky News’ first commercial partner across Qantas inflight entertainment. The partnership ensures we will engage with our target audience for Mercedes-Benz through multiple and regular touch points across the Qantas entertainment system.”
From 1 November 2014, SKY NEWS commenced as the exclusive supplier for inflight news with Foxtel as content partners. Advertising sales are represented exclusively by MCN for all Qantas inflight video, both domestically and overseas.