McDonald’s Goes Anime In Latest Recruitment Drive

McDonald’s Goes Anime In Latest Recruitment Drive
SHARE
THIS



Struggling to find enough young Millennial burger flippers, McDonald’s in Japan has released a new Anime ad in an attempt to boost recruitment.

Apparently the burger chain simply can’t find enough young, part-time workers and so decided on the time-honoured Japanese tradition of Anime to see if it could do the trick.

The “Join the Crew” campaign features a new crew member called Sumire and was voiced by local girl group AKB48. A number of versions of the ad have been made for each region of the country.

The ad shows Sumire start from bumbling crew member to her journey to becoming less bumbling. As yet they have been no reports if the social media campaign has sent young Japanese Ys rushing to the Macca’s recruitment office.

The ad follows on from another bizarre campaign out of Taiwan last week that showed a young man coming out to his father at a McCafe.

 

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]