McCann Melbourne To Snare AGL Account From Maxus

McCann Melbourne To Snare AGL Account From Maxus

In another blow for GroupM its Maxus agency has lost the AGL account – rumoured to be worth around $16 million according to the gas supplier’s website – to rival McCann Melbourne.

McCann will now do both the creative – an account it picked up in January – and the media buying.

In a statement, AGL’s general manager marketing and retail customers Mark Brownfeld said: “AGL Energy (AGL) will move its media account from Maxus.

“Our customers’ needs and media consumption habits are rapidly changing and we felt it was time for a fresh set of eyes to look at our business. We have enjoyed working with the Maxus team over a number of years and thank them for their hard work on our account.”

“We have identified a new partner which will be announced shortly. We will not go through a pitch process.”​

It is understood that Maxus did not re-pitch for the business.


 




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]