McCann Helps Launch Dating Service For Meat Lovers With Weird New Ad

McCann Helps Launch Dating Service For Meat Lovers With Weird New Ad
SHARE
THIS



McCann Queensland has unveiled its bizarre new ad for global meat delivery service Carnivore Club (CC) to celebrate the launch of its new match-making service exclusively for meat lovers in Australia.

According to CC, ‘Meat Your Match’ uses a series of carnivorous compatibility algorithms to match carnivores with their salami-loving soulmate, with the new ad highlighting that meat-loving outcasts are not alone.

McCann Queensland executive creative director (and self-proclaimed carnivore) Benjamin Davis said it was a project the team were proud to be a part of if it meant they could help the many hungry, neglected and lonely Aussie carnivores out there.

“For too long carnivores have been misunderstood and much maligned for their simple love of meat,” he said. “I’m just glad there’s a club out there to help these lovely creatures.

“Finding a carnivore in their natural habitat is becoming increasingly difficult in these times of vegetarian, gluten-free, soy milk, chai latte insanity. It’s even more difficult for them to find true love. Thankfully Carnivore Club cares deeply about these misunderstood creatures.”

CC founder Tim Ray said it was Australia’s meat loving reputation and the club’s desire to bring more meat lovers together that prompted the launch of the ‘Meat Your Match dating service exclusively in Australia.

“Australians have shown us that they have a true passion for meat, but sometimes they’re ashamed to admit it,” he said.

“We want Aussies to embrace their love for meat, and what better way to help them do this than match them with a compatible carnivore who shares a similar taste for charcuterie.”

CREDITS

Chief meat eater (and Culture Club founder): Tim Ray

Agency: McCann Queensland

Executive creative director: Benjamin Davis

General manager: Phillippa Netolicky

Group account director: Mia Hamilton

Copywriter: Benjamin Davis and Fiona Self

Art director: Benjamin Davis and Jackie Dewar

Account manager: James Fewtrell

Production: Cartel Film Production

Director: Davros El Davros

Executive producer: Damion Tiernan

Producer: Katherine Cooke

Director of photography: Sam Scoufos

Post-production: The Empire Post

Post-production producer: Georgia Martin

Offline edit: Digby Hogan

Online/comp: Tim Baker

Sound design: Ross Batten

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]