McCann Queensland has unveiled its bizarre new ad for global meat delivery service Carnivore Club (CC) to celebrate the launch of its new match-making service exclusively for meat lovers in Australia.
According to CC, ‘Meat Your Match’ uses a series of carnivorous compatibility algorithms to match carnivores with their salami-loving soulmate, with the new ad highlighting that meat-loving outcasts are not alone.
McCann Queensland executive creative director (and self-proclaimed carnivore) Benjamin Davis said it was a project the team were proud to be a part of if it meant they could help the many hungry, neglected and lonely Aussie carnivores out there.
“For too long carnivores have been misunderstood and much maligned for their simple love of meat,” he said. “I’m just glad there’s a club out there to help these lovely creatures.
“Finding a carnivore in their natural habitat is becoming increasingly difficult in these times of vegetarian, gluten-free, soy milk, chai latte insanity. It’s even more difficult for them to find true love. Thankfully Carnivore Club cares deeply about these misunderstood creatures.”
CC founder Tim Ray said it was Australia’s meat loving reputation and the club’s desire to bring more meat lovers together that prompted the launch of the ‘Meat Your Match dating service exclusively in Australia.
“Australians have shown us that they have a true passion for meat, but sometimes they’re ashamed to admit it,” he said.
“We want Aussies to embrace their love for meat, and what better way to help them do this than match them with a compatible carnivore who shares a similar taste for charcuterie.”
Chief meat eater (and Culture Club founder): Tim Ray
Agency: McCann Queensland
Executive creative director: Benjamin Davis
General manager: Phillippa Netolicky
Group account director: Mia Hamilton
Copywriter: Benjamin Davis and Fiona Self
Art director: Benjamin Davis and Jackie Dewar
Account manager: James Fewtrell
Production: Cartel Film Production
Director: Davros El Davros
Executive producer: Damion Tiernan
Producer: Katherine Cooke
Director of photography: Sam Scoufos
Post-production: The Empire Post
Post-production producer: Georgia Martin
Offline edit: Digby Hogan
Online/comp: Tim Baker
Sound design: Ross Batten