M&C Saatchi Tells Parents To Keep Up With Their Kids In New BIG W Ad

M&C Saatchi Tells Parents To Keep Up With Their Kids In New BIG W Ad
SHARE
THIS



BIG W is building on its ‘Kids Happen – and it’s Wonderful’ campaign by launching ‘Kids Happen – Kids on the Move ’.

The campaign is set to continue to build on BIG W’s brand mission to make a real difference for families.

Created by M&C Saatchi, the campaign was born out of the insight that once kids start moving, they never stop.

It captures the essence of real family life through a montage of sentimental moments from a baby’s first steps in a walker, to learning how to ride a bike and scooter.

Focusing on the memories and the experiences BIG W products create, this campaign reinforces BIG W’s commitment to providing real solutions that make a real difference to families across Australia.

The closing frame of the TVC evokes a sense of nostalgia, with an aerial shot of the most quintessential Australian cul-de-sac – a place for hives of activities that are all too familiar to Australians both old and young.

Kristen Linders, general manager of marketing at BIG W, said the campaign represents the company’s understanding and care for the realities of family life at home in Australia.

“At BIG W, we’re all for kids. That’s why we’ve got everything kids need to keep going and everything parents need to keep up,” she said.

“’Kids Happen’ and BIG W provided real solutions to make this journey easier for our customers. We know families need real solutions, for their everyday needs, at affordable prices – especially when raising kids.”

The campaign is set to run across TV, radio and social, and will be supported by BIG W’s new positional catalogue, which a provides a solution-first shopping experience across both the kids and baby ranges.

CREDITS

Client: BIG W

General manager of marketing: Kristen Linders

Head of brand and Universe marketing: Carly Bowra

Marketing manager, Kids Universe: Ruchi Agarwal

Creative agency: M&C Saatchi

Media agency: Woolworths@DAN

PR agency: Magnum & Co

 

Latest News

Ogilvy Brisbane ECD Phil Nobay Departs
  • Advertising

Ogilvy Brisbane ECD Phil Nobay Departs

WPP’s Ogilvy has confirmed its executive creative director for Brisbane, Phil Nobay, has left the agency after two years. B&T understands Nobay has left Ogilvy to focus on the creative consultancy he owns called Philler. David Fox, CEO of Ogilvy Australia, said in a statement to B&T that Nobay had made a valuable contribution to […]

by B&T Magazine

B&T Magazine
Women’s Health Fit Night Out Returns With Sponsors Garnier, The Chia Co & Vital
  • Media

Women’s Health Fit Night Out Returns With Sponsors Garnier, The Chia Co & Vital

Women’s Health, Australia’s fastest-growing healthy lifestyle brand, has announced the ultimate workout party, Women’s Health Fit Night Out, is returning for its third year on 31 August with a stellar line-up of sponsors. Haircare brand Garnier has signed on as naming rights partner for the event, while health food brands The Chia Co and Vital […]

Why Adaptation Is The Key To Thriving In Today’s Ever-Changing Business Environment
  • Opinion

Why Adaptation Is The Key To Thriving In Today’s Ever-Changing Business Environment

Jeff Schwisow (pictured below) is a Melbourne-based strategy specialist, speaker and the author of Projectify – How to use projects to engage your people in strategy that evolves your business. In this guest post, Schwisow says businesses need to take control of the massive change around them… To thrive, and perhaps even survive, in today’s […]

Opinion

by B&T Magazine

B&T Magazine
Swrve Establishes Asia Pacific Office In Sydney
  • Media

Swrve Establishes Asia Pacific Office In Sydney

Swrve, the provider of modern, multichannel engagement for the enterprise, today announced the opening of its Asia Pacific office in Sydney, Australia As well as this, Swrve announced the appointment of Scott Mirabello as regional director of Asia Pacific. The move represents a significant expansion for Swrve, which already boasts offices in San Francisco, London, Dublin, and […]

Leslie Stretch, President and CEO of Medallia (PRNewsfoto/Medallia)
  • Media

Medallia names industry veteran Leslie Stretch as CEO and president

Customer experience management cloud company Medallia announced that Leslie Stretch has been named Medallia’s president and chief executive officer. Previously, Stretch served as president and CEO of CallidusCloud for 10 years. In his time at Callidus he delivered a 25X increase in value in the public markets culminating in the company’s acquisition for $2.5 billion […]

PPR Snares Cameron Thorburn As New Head Of Digital & Creative
  • Marketing

PPR Snares Cameron Thorburn As New Head Of Digital & Creative

PPR has recruited  digital and creative strategist Cameron Thorburn (main photo) to head the agency’s integrated offering across Australia and New Zealand. Thorburn will build on PPR’s existing creative and digital work as well as create new opportunities to offer fully integrated communications campaigns for current and new brands. PPR clients include Woolworths, Emirates, Subway, and […]

Thinkerbell Unveils Latest Domestic Violence Campaign ‘No Excuse For Abuse’
  • Campaigns

Thinkerbell Unveils Latest Domestic Violence Campaign ‘No Excuse For Abuse’

Independent agency Thinkerbell has unveiled its latest work for domestic violence advocacy group Our Watch called ‘No excuse for abuse’. Non-physical forms of abuse against women are both common and harmful. Yet awareness of the prevalence of these abusive behaviours is low. Violence against women is not restricted to physical violence. There are many different forms of violence against women […]

OPR Unveils ‘Flawed, Hacked, Hard & Slow’ Futures Report
  • Marketing

OPR Unveils ‘Flawed, Hacked, Hard & Slow’ Futures Report

Public relations and communications agency, opr has released its annual Futures report entitled ‘Futures #4 – Flawed, Hacked, Hard and Slow’ which identifies key trends and insights in technology, culture and content, which will impact Australia and New Zealand businesses and government. opr Futures delivers practical business intelligence distilled from the world’s leading creative and […]

by B&T Magazine

B&T Magazine
When Small Data Becomes Integral To A Campaign’s Success
  • Advertising
  • Marketing
  • Opinion

When Small Data Becomes Integral To A Campaign’s Success

In this guest post, Engaging.io’s GM Fraser Gordon (pictured below), agrees data can more or break any campaign, but, he adds, it’s the small stuff and not the big that can make all the difference… We hear a lot about big data these days and how it will change everything. But sometimes big data is not the solution, […]

Opinion

by B&T Magazine

B&T Magazine
One Actor Plays Eight Roles In New Honda Ad From Leos Melbourne
  • Advertising
  • Campaigns

One Actor Plays Eight Roles In New Honda Ad From Leos Melbourne

Leo Burnett Melbourne has unveiled its latest work for Honda’s HR-V SUV. The campaign sees one actor take on eight different roles based on eight different real-life stories. Each is brought to life by young female actor, Krew Boylan, in a tongue in cheek play on the ‘interchangeable 20-something’ women often depicted in the small SUV […]

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.