M&C Saatchi has appointed Mandi Bateson to the role of Head of Social. Bateson comes armed with over 12 years of industry experience, most recently Head of Social at Mindshare.
Starting July 10, Bateson will be responsible for the continued growth and expansion of M&C Saatchi’s social and content offering. She will spearhead strategies for key clients and also play a role in new business development.
Bateson is one of Australia’s most highly respected social media marketing specialists. Her portfolio spans across tourism, insurance, financial services, telecommunications and FMCG. Award-recognised, Bateson has received accolades for spearheading the social media strategy for Foxtel’s ‘Home of Thrones’ campaign.
General manager of M&C Saatchi Mim Haysom said: “Mandi is the best in the business. She has a proven track record of building and leading the best in class social capabilities and teams. Her impressive skillset will further cement the strength of our integrated media and creative offering. We’re excited to have her on board.”
Bateson said: “I’m thrilled to be joining some of the industry’s sharpest minds to produce brilliant work. M&C Saatchi is at the forefront of innovation and creativity across digital and social – I can’t wait to hit the ground running.”