M&C Saatchi And Bohemia Get Tails Wagging In New Campaign For Clipsal

M&C Saatchi And Bohemia Get Tails Wagging In New Campaign For Clipsal
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Sister agencies M&C Saatchi and Bohemia have created an integrated campaign for Clipsal by Schneider Electric that marks a major change in strategy for the company.

Clipsal is a primary sponsor of Nine’s The Block, with a 30-second TVC that highlights how Clipsal’s electrical accessories and smart home solutions make consumer’s homes the envy of the neighbourhood.

The integrated sponsorship includes elements across TV, online and the e-commerce site ‘The Block Shop’, presenting a platform to promote the Clipsal brand to a mass audience.

Cam Blackley, chief creative officer at M&C Saatchi, said: “Because Clipsal products are hidden in the walls, we wanted to play on how they make you feel, the sense of power they give you over your surrounds.

“Cue the story of a bulldog coming home and having things all her own way. It’s a bit of fun and, personally, I love ‘Master Your Castle’ and see it being a very rich creative territory for years to come.”

Chris Kerr, vice president of Schneider Electric’s Clipsal businesses, said: “Clipsal has supported generations of Australians who are house proud and invest considerable time and emotion into making their homes comfortable, safe and beautiful.

“The TVC and its cast of fun doggy characters tells that story with humour and style.”

Chris Quinn, vice president of marketing and digital customer experience for Schneider Electric, said: “This marketing initiative comes after a successful 17-year sponsorship of the Adelaide 500 Supercars event, Clipsal 500, which had strong engagement with industry partners, but wasn’t the whole picture for the Clipsal brand.”

Mark Echo, media director at Bohemia, said: “The partnership between Bohemia and Schneider Electric continues to grow and we are setting up a range of media partnerships including this opportunity for the Clipsal brand with Nine.

“It has been a truly collaborative effort between Bohemia, Clipsal and M&C Saatchi to shape the campaign idea beyond the standard sponsorship and into different parts of their business.”

CREDITS

Client: Schneider Electric

Vice president of marketing communications and digital customer experience: Chris Quinn

Vice president of Clipsal businesses: Chris Kerr

Creative agency: M&C Saatchi

Chief creative officer: Cam Blackley

Senior art director: Luke Simkins

Copywriter: Chris Ching

Executive producer: Loren August

Group account director: Samuel MacDonnell

Senior account director: Josephine Ross

Planning director: Tyler Wilson

Project manager: Rebekah Ross

Production company: Revolver

Director: Matt Devine

Producer: Alex Kember

Media agency: Bohemia

Media director: Mark Echo

Media executive: Matthew Cuda

 

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