Maxus CEO Lindsay Pattison Named GroupM’s New Chief Transformation Officer

Maxus CEO Lindsay Pattison Named GroupM’s New Chief Transformation Officer

Global media investment conglomerate GroupM has announced the appointment of Lindsay Pattison as its new chief transformation officer (CTO).

B&T Magazine
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In her new role, Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.

She will remain a member of GroupM’s global executive committee and as CEO of Maxus.

GroupM global CEO Kelly Clark said: “Clients need us to think differently and work smarter. Lindsay will help us deliver on those challenges.

“I’ve worked with her for many years. She’s a force, and holds the respect of clients and colleagues. She will make a huge impact with her smarts, energy and warmth.”

WPP CEO Sir Martin Sorrell added: “GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients.”

Commenting on her new role, Pattison said: “When we look at the broader business context, the transformation we are experiencing is profound.

“The WEF calls it the ‘fourth industrial revolution,’ a technological revolution and one that requires two key skills to succeed: collaboration and agility.

“New thinking is required across the board, and I’m delighted to take on this new transformation role.”