Marks & Spencer Cocks Up With Accidental Dick Joke In Ad
One of Britain’s biggest department stores, Marks & Spencer (M&S) is no doubt looking a little red-faced since social media users pointed out the store’s latest ad for its bread ‘contained some D’.
While M&S had meant the D to be referred to as a shortened version of vitamin D, Twitter users clearly have a more risqué mindset, choosing to focus on the colloquialism that D equals ‘dick’.
However, while being mocked mercilessly online, many users didn’t believe M&S would be that silly, reckoning it was done on purpose to get some attention.
Whatever the case, it makes for a good ol’ chuckle on hump day.
Memo to Marks & Spencer: Make sure your NEW copywriter has heard of Urban Dictionary #NoYouCantPutYourDinMyBread pic.twitter.com/LltQimwMS0
— Sarah McMullan (@SarahMcMullanNZ) August 17, 2015
The D is something you definitely don’t want to be putting in bread… @marksandspencer #fail #getting #TheD pic.twitter.com/BtDAvMZA9x — Niall | Fagulous (@the_fagulous) July 6, 2015
This was done on purpose! A Marks & Spencer ad is getting attention for all the wrong reasons http://t.co/Iw3YQQTlox pic.twitter.com/RgkNKyED8g
— Charlie Lawrance (@charlielawrance) August 18, 2015
Another excellent reason why you should ask at least one other person to check your copy. Putting the D in bread http://t.co/EXnWPypc9z — Stephanie Wright (@effiewright11) August 18, 2015
Marks & Spencer Want To Put Their D In Your Bread – http://t.co/MtZ406TonE #woops #advertising #mistake
— Bee Social Marketing (@BeeSocialUK) August 18, 2015
We all know @marksandspencer knew what they were doing with this. They not such an innocent girl. #marketing pic.twitter.com/M5YbxJOUOT — Jay (@jason_wis) August 18, 2015
@marksandspencer advert has worked then Put the D in
— Sarah (@SarahTr3) August 18, 2015
AS IF Marks and Spencer could faux pas THAT HARD. #thed. — Adam Bloodworth (@Adamzx) August 18, 2015
I see @marksandspencer are putting the D in their bread. I thought that stuff happened when you pissed someone off? pic.twitter.com/BFbJip7PqD
— Oli (@OliTheBlog) August 18, 2015
“Putting the D in Bread” you guys are the best, don’t change a thing! @marksandspencer — Nikolai (@nik_alm) August 18, 2015
Lead image via Mashable.
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