Former AMI Boss Joins Brand Finance Australia

Former AMI Boss Joins Brand Finance Australia

The former chief executive of the Australian Marketing Institute, Mark Crowe, has been appointed managing director of Brand Finance Australia.

B&T revealed Crowe was leaving the industry body after nine years in October 2013. He stepped down on March 31, 2014.

The full statement:

“Brand Finance is delighted to announce that ex CEO of the Australian Marketing Institute, Mark Crowe, has been appointed as the new head of Brand Finance (Australia) Pty Ltd.

“I am excited about the opportunity to work with leading brands on articulating and building value” said Mark. “Brand Finance enjoys a formidable global reputation for its ability to ensure companies make informed decisions on marketing investment.”

Mark has extensive senior management and board director experience across the professional services, education, food, hospitality and sporting industries. He is a Certified Practising Marketer and remains a Fellow of the Australian Marketing Institute. He has contributed to numerous business and marketing publications including The Role of Marketing in the Boardroom and What Value Marketing and is looking forward to contributing to Brand Finance’s brand value league tables and reports such as the Brand Finance Global 500, Australia 100 and the recently released Football 50.”




Please login with linkedin to comment

Game of Thrones Vizeum

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]