The former chief executive of the Australian Marketing Institute, Mark Crowe, has been appointed managing director of Brand Finance Australia.
B&T revealed Crowe was leaving the industry body after nine years in October 2013. He stepped down on March 31, 2014.
The full statement:
“Brand Finance is delighted to announce that ex CEO of the Australian Marketing Institute, Mark Crowe, has been appointed as the new head of Brand Finance (Australia) Pty Ltd.
“I am excited about the opportunity to work with leading brands on articulating and building value” said Mark. “Brand Finance enjoys a formidable global reputation for its ability to ensure companies make informed decisions on marketing investment.”
Mark has extensive senior management and board director experience across the professional services, education, food, hospitality and sporting industries. He is a Certified Practising Marketer and remains a Fellow of the Australian Marketing Institute. He has contributed to numerous business and marketing publications including The Role of Marketing in the Boardroom and What Value Marketing and is looking forward to contributing to Brand Finance’s brand value league tables and reports such as the Brand Finance Global 500, Australia 100 and the recently released Football 50.”