Marin Software today announced the release of a new feature, Smart Sync for Shopping, which allows retail and ecommerce advertisers to launch Facebook Dynamic Ads (DA) campaigns across Facebook’s ad network, targeting audiences who search for a specific brand or product category on Google.
Retail and ecommerce companies now have an easy, built-in way to engage audiences who are spending more and more time shopping online.
Through managing more than $7.8 billion in annualised ad spend across the web and mobile devices, Marin found many online advertisers wanted new ways to reach customers across channels—including extending the reach of their product feeds from Google to Facebook—without having to manually update separate campaigns to meet publisher format requirements.
Smart Sync for Shopping’s capabilities allow advertisers to manage, upsell, cross-sell and prospect campaigns in Facebook, all in one workflow—significantly boosting effectiveness and reach.
Smart Sync’s DA wizard makes it simple to create audiences and creative templates in bulk before cloning an advertiser’s top-performing Google Shopping campaigns to Facebook. Marin also makes it simple to optimise A/B testing and gain insights with real-time reporting.
“Retail advertisers know that this year will be even more competitive than the last, as they continue the quest to sway consumers who are doing more of their shopping online,” said Jay Revels, APAC regional director Marin Software.
“With this feature, advertisers can now automatically widen their reach, across channels, targeting the highest-value audiences.”