March One Offers Free Ad Campaigns To Charities

March One Offers Free Ad Campaigns To Charities
SHARE
THIS



Indepedent ad agency March One is helping retail marketers deliver a social return on investment this season, offering free campaigns to charities with every retail campaign booked – including for this Christmas.

With over 10 years background in retail design, working with FOXTEL, Virgin Mobile and Krispy Kreme, March One is also a specialist in the not-for-profit space with clients including UNICEF, White Ribbon, Children’s Medical Research Institute and Cancer Society NZ.

March One owner and creative director Ben Coverdale believes the agency is poised to offer retail marketers a genuine ethical option to rolling out their campaigns – one that leads to both retail sales and a measurable difference being made to the world.

“To thrive in today’s business climate, you need to uncover new ways to deliver on an organisation’s social goals, which is then passed down to customers,” he said.

“Through March One, marketers can align their campaigns to achieve a wider purpose such as provide food and water to impoverished children, fight domestic violence, help cure cancer, feed homeless, or a make a social impact through their own charity. That’s the reality we’re taking about here”

The idea is based on Toms Shoes’ philosophy of ‘One to One’ and is part of a wider push for all organisations –including ad agencies – to deliver a social return on investment along with a financial one.

“Until now, our industry has defined ethical as doing no harm – that is, an agency may say they’re carbon-neutral, or use sustainable practices to appease their clients,” Coverdale said.

“What we’re talking about today is positive action – helping organisations change the world in line with their goals.

“I have a vision where retail marketers enjoy increased sales because they recognise that today’s modern consumer are looking for products that offer social impact because they genuinely want to feel they are doing something good when purchasing a product. Through March One, this could now be a reality.”

Please login with linkedin to comment

March One

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]