Macleay College is creating the next generation of advertisers with the introduction of its dedicated Advertising Degree in February 2016.
The newly accredited Bachelor of Advertising and Media has been developed in consultation with key industry leaders to ensure graduates will be job ready from day one in emerging roles.
The advertising and media industries have been calling out for educators to fill the talent gap in the rapidly emerging digital and media spaces.
“The advertising industry is going through a dynamic and exciting period of change, where there are fantastic opportunities for young people with an innovative approach to solving problems that are coupled with digital production skills,” head of advertising & media, Ian Thomson said.
The degree program is offered over two years, combining units of study in marketing and media, creative and digital with management and production skills.
The course provides students with the opportunity to learn industry-based skills in truly integrated and collaborative ways that translate into the work environment. It’s this difference that sets Macleay’s education offerings apart, according to Ian Thomson.
“Macleay’s unique focus on industry based learning; featuring lectures who are working in the industry; student’s working on live agency briefs; and the compulsory internship program, aim to prime the next generation of advertising and media professionals to be strategic thinkers with a multi-disciplinary skill-set,” he said.
The Bachelor of Advertising and Media follows in the footsteps of the well-established Diploma of Advertising, a one-year intensive course that gives career starters a great overview of all areas of the advertising industry, and career and/or study changers a fast-track into a career in Adland.
Graduates include Robert Concepcion, art director at Anomaly in New York, Will Edwards, associate creative director in JWT Sydney, Daniel Cutrone, investment director at Initiative Media, Jo Butler, founder & managing director at Platinum Media & Communications and Alex Roberts, director at Finch Film Production, just to name a few.
Day and evening classes start in Sydney and Melbourne on February 8, 2016.