A Look Back At Super Bowl Commercials with TV & Movie Characters

A Look Back At Super Bowl Commercials with TV & Movie Characters
SHARE
THIS



It’s less that a week until 2015 Superbowl and the hype around the commercials continues to build.

At Born Licensing, our eyes are particularly peeled for characters from TV and movies. Snickers has already teased us with this ‘Very Brady Teaser’ via BBDO New York, which will feature Marcia Brady from 1969 sitcom The Brady Bunch:

[youtube https://www.youtube.com/watch?v=Q2iurDi8mrc&w=560&h=315]

Followers of Superbowl commercials are well aware that this isn’t the first time a TV show or movie has been leveraged at this time of year. Some of the most talked about and memorable spots include well known characters, allowing the advertiser to tap into an existing audience.

Lets take a look back at 13 Superbowl ads from 2003 up until last years Superbowl that feature TV and movie characters.

Year: 2008
Client: Coca Cola
Creative Agency: The Mill
TV/Movie: Family Guy and Peanuts

“It’s Mine” is a clever mix of live action and computer generated creative set during the famous Macy’s Thanksgiving Day Parade, which reportedly took over 4 months of production and post production to create. We see two well known characters from very different walks of life; Stewie Griffin from TV comedy Family Guy and Charlie Brown from comic Peanuts. This one was so highly regarded that it won a silver at Cannes Lions Festival.

[youtube https://www.youtube.com/watch?v=Fc1ADvKwWXU&w=420&h=315]

Year: 2011
Client: Volkswagen
Creative Agency: Donny Deutsch Advertising Inc.
TV/Movie: Star Wars

This is probably one of the most talked about Superbowl commercials in recent times, and was actually placed online prior to the big game. Within 24 hours it had notched over 1 million views on YouTube and a whopping 8 million views before the Superbowl screening.

[youtube https://www.youtube.com/watch?v=R55e-uHQna0&w=560&h=315]

Year: 2014
Client: Kia
Creative Agency: David&Goliath.
TV/Movie: The Matrix

This 90 second commercial was considered one of the leaders from last years Superbowl. Laurence Fishburne reprises his role as Morpheus from The Matrix film series, along with lines directly referencing quotes from the movies along with some thematic elements. Fans of The Matrix will also note elements relating the the movie franchise such as two men wearing identical suits and sunglasses and a bending spoon.

[youtube https://www.youtube.com/watch?v=CTLjVsvmHYs&w=560&h=315]

 

 

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]