Ogilvy will join Lion’s Beer, Spirits & Wine agency roster following a competitive pitch process.
Ogilvy will drive the above the line work for one of Australia’s most popular beers, Hahn.
Matt Tapper, national marketing director, Lion Beer, Spirits & Wine Australia, said: “During the pitch process Ogilvy presented some outstanding work and showed some terrific synergies with the Hahn brand.
“Lion’s focus is firmly set on driving growth through innovation and we were impressed with the similar goals displayed by Ogilvy. We look forward to working with all of the team there.”
Ogilvy CEO David Fox said: “We were thrilled to be chosen to lead Hahn Super Dry for Lion. The opportunity is big and the fact we are back on the Lion agency roster is a huge coup for Ogilvy.”