Liberal Party Gets Sassy, Says #FakeTradie Is Real, Unlike Shorten’s Promises

Liberal Party Gets Sassy, Says #FakeTradie Is Real, Unlike Shorten’s Promises
SHARE
THIS



So yesterday we brought you the horrid mockery of the Liberal Party’s latest ad slamming Bill Shorten’s “war” on everyday Australians, using what many quickly assumed was a fake tradie. The hashtag #faketradie skyrocketed, but the Liberal Party has assured us that the tradie is in fact very real, unlike Bill Shorten’s claims.

A Liberal Party spokesperson has confirmed the man was not an actor, according to the ABC.

“We are very pleased that people are talking about this ad, which highlights the risks of Bill Shorten’s war on business,” the spokesman said.

“The tradie is real, unlike Mr Shorten’s claims about Medicare.”

The hunt to find the mystery man was on after the ad (below) aired on TV, with many criticising the clearly fake work site, his expensive watch and loose bracelet, and his ceramic mug.

According to Daily Mail Australia, fake tradie is in fact a metalworker and former electrical supervisor who lives in on a main road in Sydney’s Lane Cove.

Speaking outside his home on his way to work this morning, Andrew MacRae, 50, told them he was a tradesperson, proving it by showing his NSW government contractor’s licence.

But so insulting was the #faketradie that yesterday, CFMEU boss John Setka posted both a tweet saying the tradie was not part of their union, and a video that showed the #RealTradies response to the ad:

And there you have it, the mystery of the #faketradie. 

 

Latest News

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]